Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work. Find out more on https://www.youtube.com/watch?v=baa_aiJ4L7E Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people? Reporting the Paid Media Manager, Corporate Marketing Communications, the Paid Social Media Specialist is responsible for working across all social platforms to implement, manage, and optimize data-driven paid social campaigns. This role will work closely with internal businesses across Eaton's global organization to execute requests for paid social campaigns. This includes being responsible for day-to-day tasks for paid social accounts, including creating ad campaigns within social media platforms and business managers, building audiences, monitoring campaigns for performance (including pacing, frequency caps, and creative fatigue), compiling campaign reports, managing invoices, and supporting teams with design specifications and best practices. Your main duties: Work closely with marketing leads across Eaton to implement paid social media campaigns across multiple platforms, including LinkedIn, Facebook, Twitter, and Instagram. Manage and optimize campaigns, including campaign/ad set/audience structure, running A/B tests, and improving campaign performance. Ensure paid media campaigns – including content and strategy – align with social media best practices as well as Eaton’s corporate guidelines. Prepare regular campaign reports that align with campaign objectives that include a summary and analysis of campaign results along with recommended actions. Work cross-functionally with Paid Search Specialists and agency partners to ensure campaigns are aligned and achieving high-level goals. Work with the Paid Media Manager to establish key metrics and benchmarks to measure the effectiveness of each paid social media program. Work with the Paid Media Manager to track paid media expenses and vendor invoices. Work with the Paid Media Manager to develop new processes and support models to gain efficiency and scale. Work with the Corporate Social Media team to actively monitor comments and engagement on paid social posts and escalate when needed. Stay up to date with social media best practices and trends, the latest social media ad products, formats and paid opportunities, social media management, technologies, design tools, and applications. Qualifications Required: Bachelor’s degree (BS/BA) in Business, Marketing, Advertising, Communications or associated field 3-5 years social media marketing experience at an agency, consultancy or brand. Must have a minimum of at least 3 years paid media experience Expertise across all major social platforms, namely LinkedIn, Twitter, Facebook, Instagram and YouTube Understanding of paid social terminology (CPM, CPC, CPE, etc.), media math, remarketing/retargeting, audiences, pixel management and UTM management Experience managing budgets for 10-20 social media campaigns simultaneously Proficient in Microsoft Word, Excel, and PowerPoint Experience with Datorama or PowerBI preferred but not required Certifications from social media platforms such as Twitter Flight School or Meta (Facebook) Blueprint Certification preferred but not required Knowledge of cross-channel media planning (Google Search Ads, Programmatic/DSPs, Site Direct, etc.) preferred but not required Ability to multi-task and prioritize as needed Completes work independently with general guidance on new projects Strong verbal and written communication for internal audiences Ability and openness to learn new technology Ability to set forecasted goals and to develop strategy that achieves those goals Analytical thinker with the ability to synthesize large amounts of data into concise and actionable storylines Strong time management and organizational skills Provides innovative solutions that are consistent with organization objectives A service mentality, reflected in the interaction this role plays in engaging and working with business and functional leaders as “internal clients” Compelling interpersonal skills; professional maturity to listen, learn, demonstrate cultural sensitivity, and to build coalitions and consensus corresponding to the vision and branding goals of the organization Then we want to hear about you! What Eaton offers: Competitive compensation and benefits package Excellent working environment – safety and ethic are important for us Culture & Values – We are more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day Learning & Development - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Communications Region: Europe, Middle East, Africa Organization: Corporate Sector Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes Does this position offer relocation?: No Travel: No