Bring your career aspirations to life with AIA!

Responsible for the promotion of BPI AIA products online and offline through retargetting and nurturing campaigns to build brand trust and convert leads to sales.

Roles and Responsibilities:

• Create and implement marketing strategies to promote BPI AIA products across all BPI AIA owned, partner owned, earned, and paid media.
• Evaluate and implement improvements on strategies for leads nurturing through retargeting campaigns, email marketing, and online to offline activations.
• Develop processes and strategies to engage marketing and sales qualified leads by offering relevant information, supporting them in any way they need, and maintaining a sense of delight throughout every stage of the buy journey.
• Builds and manages top to bottom funnel campaigns, including strategies, framework, design, content, calls-to-action, and optimization.
• Assists in building overall digital marketing strategy and in charge of regular email and leads nurturing campaign planning and strategy optimizations.
• Collaborates with internal departments, as well as AIA Ph, AIA and bank counterparts to ensure alignment of BPI AIA’s overall campaigns and strategies.
• Manage and collaborates with content agency for the management of BPI AIA Corporate email marketing campaigns
• Works and collaborates with email marketing platform providers for the strategy and optimization of email campaigns.
• Manage and collaborates with digital media agency for media buys and placements for product promotions
• Works closely with leads management and customer data & insights teams to monitor campaign performance and leads generation to conversion.
• Prepares weekly, monthly, quarterly, and annual campaign reports.
• Provides insights and recommendations to marketing and sales based on results and data gathered from campaigns analytics and measurement tools.
• Contributes in the preparation of digital marketing reports and plans for presentation to internal and external partners

Other Roles

• Effectively manage the marketing GOE & VEA budget.
• Work with the various BPI AIA, AIA Philam Life, AIA Group Office, and bank partners counterparts, and external parties as required.
• Support the Marketing Management team to deliver tasks and requirements.
• Perform other tasks as may be required by stakeholders.
• Timeliness and effectiveness of digital and online-to-offline campaign strategy and execution.
• Contribute to the ongoing process enhancements and developments needed for strengthen BPI AIA’s digital marketing and innovation initiatives.
• Increase in sales qualified leads and leads conversion rates.
• Adherence to the Brand Standards of AIA.

Minimum Job Requirements:

• Bachelor’s Degree in Marketing, Advertising, Communications, Liberal Arts, or equivalent
• At least 1 year of experience in Digital Marketing preferably from a financial services company
• Excellent written and verbal communications skills
• Thorough understanding of digital touchpoints
• Strong organizational and planning skills with keen eye for detail and time management
• Working knowledge of email marketing platform, familiarity with MailChimp, Netcore Smartech is an added advantage
• Insightful and perceptive
• Basic knowledge in Adobe Photoshop or Illustrator, video production and editing, MS Powerpoint or Keynote
• Possess broad knowledge of best email marketing and/or digital marketing practices

Build a career with us as we help our customers and the community live healthier, longer, better lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.