Planner (m/f/d) Social Media
ArtefactShanghaiUpdate time: September 16,2019
Job Description

WHO WE ARE


Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.


KEY AREAS OF RESPONSIBILITY

  • Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research
  • Master Chinese social media and be able to build platform strategy by draw up the platform role, content plan and activity plan
  • Be able to use your own methodology to build up a social media planning strategy from scratch with the help of team members
  • Be able to cooperate with creative team to build a social media plan on how to enlarge the creative idea and how to cirulate the brand message via utilization of KOL, social activity mechanism, different platforms, content seeding and paid social AD, etc.
  • Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research
  • Deliver social media strategies, content plans and Key Opinion Leader plans

WHAT WE ARE LOOKING FOR

  • At least 3-5 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
  • Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
  • Capability of presentation in English is a must
  • Familiarity in data marketing and data science a plus
  • Strong attention to detail and a strong analytical mind
  • Good organisational skills and a methodical approach to work

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