Are you passionate about getting a deep understanding of your customers to connect them to your solutions to do their jobs better?

If so, we want to hear from you.

Lloyd’s List Intelligence, a global company, part of Informa and headquartered in London, solves operational and strategic problems for customers by delivering unique insights and data that counts. Driven by their mission to support the safe and efficient movement of trade by sea, Lloyd’s List Intelligence delivers data, reports, analysis and advice at the moments that clients need them most. For almost 300 years they have been the go-to partner for maritime intelligence.

Our expanding global marketing organisation of 14 is at the core of driving a customer centric approach across defined global markets.

Reporting to the Head of Portfolio Marketing, we’re hiring a Portfolio Marketing Manager to work in sector focused product, client services and sales groups to define solutions that create unique value for buyers in the global financial markets. This role is a key driver in the evolution from selling products to solutions and therefore it requires thought leadership and the ability to drive cross-functional go-to-market initiatives. 

Role Purpose: 

Lead and deliver organisation revenue growth through an in-depth understanding of the key markets, target audiences and revenue opportunities. Represent the voice of the customer, work cross functionally to build a single view of the customer and collaborate to explore and deliver go-to-market success.

Key Responsibilities:

Marketing Plans:

• Create and deliver marketing plans that include the key opportunities for growth, and major issue-based themes that will be communicated into target markets to drive demand. 

Buyer Insights:

• Understand buyer personas, and how they buy, to inform campaigns, content and innovation.
• Maintain and update materials defining the Decision Making Unit, personas and value propositions.
• Analyse current and addressable markets to determine their propensity to buy.
• Map the potential buying process for the solution, including key roles that participate in it.

Go-To-Market:

• Bring new and existing solutions to market with integrated campaigns to maximise reach and engagement.
• Manage a backlog and roadmap of revenue initiatives to test across white space, upsell and cross sell.

Messaging and Content:

• Create and execute content strategies that encapsulate audience-centric messaging and value propositions.
• Build relevant content for buyer roles to consume in a variety of formats across target market buyer journeys.

Sales Enablement:

• Enable sales to sell more via appropriate knowledge transfer, content and Go-To-Market programs.

Competencies and Skills required to be successful in role:

• Ability to track and understand key industry trends and identify related customer needs.
• Ability to develop global marketing plans, both for overall industry level and for specific market segments.
• Ability to understand products/solutions and develop compelling value propositions highlighting customer benefit and competitive differentiation.
• Ability to work with other marketing team members, to deliver marketing activities and campaigns.
• Strong leadership skills, with the ability to align activities to strategic priorities, develop relationships across the organisation.
• Outstanding project management skills with ability to manage multiple projects simultaneously, deliver on-time results, within budgets.
• Excellent written, presentation, and verbal communication skills.
• Experience in marketing SaaS, business data, analytics, or B2B complex solutions and products preferred.
• Knowledge of marketing to commercial roles across Shipping and Business Insurance an advantage.
• Ability to travel as needed.

Experience Required:

• Minimum of 4 years’ experience in a global B2B marketing management role in a complex business environment, including extensive experience with go-to-market strategy development.
• Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the processes and tools necessary to support these activities.

What we offer;

• International travel as and when required
• Rated as one of the top 5 large companies to work for in the UK, we also offer a world class career development program, as well as an award-winning flexible benefits package.

Why work for Informa? 

·         Learning and development plan to assist with your career development  

·         Paid parental leave 

·         Regular social events and networking opportunities 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

This role may also be available on a flexible working schedule – please ask the Talent Acquisition team for more information.