Microsoft employs business solutions to empower organizations and leaders across the world to optimize their business processes, engage their customers in new ways and ultimately transform their businesses through turning data into intelligent action. Knowing that the budget for technology purchases are shifting away from IT and to the line of business decision maker, this is a pivotal role in Microsoft’s ability to enable intelligent customer engagement and help customers realize their digital transformation.

The Power Platform Product Marketing Manager (PMM) is accountable for the Solution Area overall success, including revenue, scorecard and market share for the Latin America region. The PMM is required to have a strong understanding of “Low Code/No Code” Cloud solutions, their solution portfolio (specifically at the 200-300 level) and a deep understanding of customer solutions and strategies. This role is seen as the voice of the Products and the leader and the spokesperson for their solution portfolio within the Region. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging customer needs, competitive & Industry knowledge and product expertise to drive the relevant business. 

The Product Marketing Manager understands, adapt and land Microsoft global strategy in the Latin American Region, orchestrates and influences campaigns and marketing activities, and delivers product and campaign feedback to the business. The PMM must develop strong partnerships and orchestrates the segment marketers, Specialized Sellers team, customer and partner segment stakeholders to lead and execute the regional priorities. All relevant teams need to work together to create the most impactful go to market strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach. The various messages need to be well aligned, with the end goal of supporting a “One Microsoft” motion. The PMM is an ambassador of the overall product brand and Microsoft customer and partner experience.

Responsibilities

Product Planning: 20% of time

•       Responsible for driving the business applications priorities, with an expertise on Power Platform workloads such as PowerBI, PowerApps, Flow and Common Data Service.

•        Own the local product strategy for driving Power Platform cloud revenue growth, market share and penetration.

•        Orchestrate the creation of Go to market plans and campaigns investment decisions based on market opportunity and analysis, partner ecosystem and competitive landscape. Lead targeting for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product marketing owned activities.

•        Conduct competitive analysis and develop competitive tactics to drive target market share gains

•        Determine a common set of key performance indicators in collaboration with other teams involved (e.g. segment marketing, other business groups).

•        Conduct business pillar reviews to support Business Group Lead with value propositions

•        Understands the partner ecosystem that supports their solution portfolio and aligns with partner roles for partner capacity, capabilities and partner marketing planning.

Product Evangelism: 30% of time

•        Maintain product knowledge and evangelize the solution portfolio internally and externally to press, enthusiasts, influencers and pre-sales customer scenarios.

•        Leverage tools and resources provided by corporate to provide product/solution related content such as customer benefit, messaging, competitive differentiators, scripts/demos, value propositions, storytelling to line of business decision maker audience and technical audiences as appropriate.

•        Provide product/solution related content such as customer benefits, messaging, competitive differentiators, scripts/demos, value propositions, storytelling to line of business decision maker audience and technical audiences as appropriate.

•        Adjust and provide differentiated value proposition and compelling, localized product-related content, product bill of materials (BOM) (to-customer and to/thru-partner) embracing a solution selling approach

•        Establish Microsoft as the Thought Leader in the Business Applications space by building the right partner ecosystem, capturing the mindshare with BDMs through industry relevant business outcomes, engaging with communities and technical influencers and driving adoption of Business Applications Power Platform workloads.

•        Drive awareness of promotions/offers to key stakeholders across sales, partner and marketing roles.

•        Create campaign/program business plan and campaign investment decisions for business group owned campaigns and activities partnering closely with key stakeholders.

•        Work closely with corporate, sales and segment teams to develop customer advocacy strategy and stories.

•        Provide customer and partner product and commercial feedback to the relevant regional and corporate product. teams.

Program/Campaign Execution: 30% of time

•        Manage Business Applications Digital transformation scenarios engaging with key stakeholders (i.e. segment teams, other business groups, central marketing) ensuring successful and integrated execution

•        Execute product launches supporting the customer engagement strategy

•        Orchestrate and leads product strategy and go to market across segment teams and the subsidiary supporting a “One Microsoft” approach.

•        Act as the voice of the field by ensuring timely updates/feedback to corporate stakeholders on product marketing and campaign execution in subsidiary.

•        Drive awareness of promotions/offers to key stakeholders across sales, partner and marketing roles.

•        Provide relevant content and messaging optimizing the customer engagement, digital experiences and successful campaign execution.

•        Track and report marketing performance/key performance indicators through standardized marketing tools.

Business Management: 20% of time

•        Owns and drive key performance indicators and scorecard metrics related to the rhythm of the business (ROB) and orchestrate correction of error plans with segment & partner teams.

•        Develop local business management strategy—partner with segment teams to interpret market opportunity and risk and build appropriate go-to-market/correction of errors plan.

•        Determine key insights and asks to accelerate adoption of products, qualify inhibitors (with recommendations) to escalate to subsidiary leadership team and corporate.

•        Participate in preparation for the quarterly and connection meetings as appropriate.

Qualifications

Experience: +10 years of related experience. Needs to have proved experience in Business Applications in any of the mayor companies/vendors in the market, preferable in Marketing/Sales and with regional responsibilities roles.

Education: Bachelor’s Degree required, relevant fields of study include Marketing, Business, Computer Science. MBA or Master’s Degree preferred.

Skills & Knowledge:

• Orchestration, Drive & proven leader “by Influence”
• Strong analytical skills and results oriented
• Evangelist and subject matter expert for product/solution
• Understanding of line of business decision maker & IT audiences, as well as “Low Code / no Code” Platforms
• Product marketing experience within a consultative solution selling model
• Excellent verbal and written communication skills in English and Spanish. Knowledge of Portuguese would be an asset.
• Deep customer focus and ability to communicate technical information to Technical & non-technical audiences.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.