Overall Purpose of Role

Develops and implements the marketing strategy for strategic, diverse and/or complex market segments or product areas that generate new opportunities and advance existing opportunities. Applies significant marketing and business expertise to drive overall results.

Key Responsibilities

* Operational Excellence – Leveraging deep industry, geographical and/or product expertise, develops and implements marketing plans, strategies, and tactics across a diverse and/or complex area. Develops and leads multi-disciplinary plans and tactics to ensure the successful implementation of the marketing strategy. Frequently engages with executive leadership to formulate strategies and garner support. Leads efforts to conduct comprehensive and complex analysis across a variety of areas that result in a deep understanding of the market, industry and/or customer. Manages the development and curation of a wide array of content and marketing collateral.
* Delivers Quality, Value, and Results – Develops and leads the implementation of a variety of sales enablement initiatives and monitors effectiveness. Leads and influences the adoption of new marketing approaches, methods and/or tools to achieve greater results and/or optimization of marketing spend. Continually monitors and adjusts marketing strategies and tactics to ensure the greatest return on investment.
* Functional Excellence – Recognized as a functional expert and thought leader; leads initiatives and provides expertise in building the overall effectiveness and capability of the marketing function (e.g., cross-functional knowledge sharing, best practices, learning and development program creation, defining performance standards). On behalf of marketing leadership, leads cross functional teams in the area of marketing excellence. Leads knowledge sharing and skill building across the function in new markets, product areas, and/or industries.
* Relationship Building - Builds trust and confidence across organizational boundaries by collaborating with others, consistently working to deliver outstanding results, and continuously developing expertise within the function. Instills confidence with internal and external stakeholders by providing thought leadership, strategies and plans in strategic and/or complex areas. Establishes credibility externally (e.g., within the industry, professional organizations, customers) as an expert in marketing excellence.
 

Additional Job Specific Responsibilities

Marketing managers specialize in one of the following areas. These are examples of specific responsibilities that fall within each area:
Field Marketing Manager
* Develops/implements pipeline acceleration programs (with Sales).
* Develops and manages live events.
* Develops sales enablement tools/programs, partnering with Sales Enablement as necessary.
* Evaluates, selects and manages vendors.
* Utilizes target account strategies to support account-based marketing and selling

Career Classification Factors

Assists in the generation and promotion of new theories, concepts, principles, and methodologies within a specialty area. Given direction in the form of broadly defined outcomes, defines the objectives of the assignment.

Job Complexity

* Unique mastery and recognised authority on relevant subject matter knowledge including technologies, theories, and/or techniques
* Contributes to the development of innovative principles and ideas
* Provides highly innovated solutions
* Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives
* Develops strategy and set functional policy and direction
* Acts as a functional manager within area of expertise but does not manage other employees
* Leads large, cross-business and/or geographic functional teams or projects that affect the organisations
* Long-term goals and objectives
* May participate in cross-business, multi-function teams
* Provides mentoring and guidance to lower level employees
Supervision

* Independently determines methods and procedures on new or special assignments
* May supervise the activities of others

Critical Skills & Competencies Analysis Examines data to grasp issues and draw conclusions. Business Acumen Demonstrates understanding of business concepts, strategy, structures and processes.
Change Agility Adaptable, curious individuals who experiment and can navigate the stress and discomfort of change.
Communication Clearly conveys information and ideas through a variety of media and in a manner that engages others, helping them understand and retain the message.

Confidence Demonstrates belief in his/her own abilities, creating a good impression. Credibility & Trust
Builds trust by behaving consistently, honestly and with integrity.
Customer Focus Demonstrates concern and takes action for meeting and exceeding their customer’s expectations and requirements.
Influence Develops and applies appropriate strategies to gain the support of others.

Planning and Organizing Defines, plans, schedules and controls work for self and/or others to ensure the accomplishment of objectives.

Relationship Agility Relationship builders who are very self-aware, can inspire others, and can easily build relationships and interact with a wide variety of diverse people in a variety of situations.

Results Orientation Successfully achieves results, diligently working to overcome obstacles to achieve goals.
Strategic Thinking Demonstrates an understanding of the industry and its competitive dynamics, using knowledge of business trends to identify business implications, strategies, plans, goals and/or actions.

Works Across Boundaries Shows a genuine effort to work as a unified organization to achieve business goals.

Education & Experience Required/Preferred Education

Typically requires at least a degree or equivalent combination of education and experience

Experience Typically requires minimum of 7 - 12 years related experience Post graduate course work may be expected

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch.