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Job Posting Title

Product Communications Manager

Job Description

We currently have an opening for a Product Communications Manager based in our Shanghai office. Reporting to Head of China Corporate Affairs, you will work closely with cross-functional brand team and other key stakeholders across Amgen China. The product communication manager must be very passionate towards brands, new relationship and collaboration opportunity in any possible case, must be innovation on change traditional PR way. This role needs to be independently handle the annual PR plan, relationship build up with various kinds of media, campaign based develop the brand communication planning and execution.

Responsibilities:

• Develop strategic PR plans supporting brand goals with clear tactical timelines and KPIs
• Produce compelling and creative content to boost awareness, education and engage audiences with our diverse products for establishing our leadership in relevant therapeutic areas
• Responsible for both product and therapy promotion, issues management, advocacy campaigns, and broader, proactive initiatives
• Update and manage foundational PR assets including media lists, coverage and ongoing reports, etc.
• Foster good relations with media contacts, pitching and securing media placements, and measuring impact of media activities
• Provide communications for issues related to TA businesses, including developing a communication strategy, writing key messages and statements
• Work closely with external PR agencies to manage activities and projects

Qualifications:

• Ability to develop strategic, creative and metrics-driven plans
• Bachelor’s Degree in English, Journalism, Communications or the equivalent combination of education and experience
• Outstanding English skills, both oral and written, solid Chinese writing skills.
• Excellent communication, negotiation, forward planning and project management skills.
• Demonstrated business acumen, strong partnering skills with business leaders.
• Able to work in complex matrix organizations.

Experience:
•  5+ years’ experience in communications, proven track record in brand communications, ideally gained in pharmaceutical or healthcare industry.
•  Previous experience with international PR agency or (in-house) pharma MNC preferred.

•  Broad communications experience, with depth.
•  Experience of working with the media.