Product Launch Manager - SMB Segment
LenovoBengaluru, karnataka, indiaUpdate time: January 28,2021
Job Description
Position Description: Lenovo is a US $50 billion global Fortune 250 company and a leader in providing innovative consumer, commercial and enterprise technologies. Globally, our product lines include a full range of commercial and consumer PCs, servers and workstations and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world. Serving customers in more than 160 countries, we take our inspiration from the drive and imagination of the people who make things happen; our technology helps those who do, do better. At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. A company that delivers unparalleled products created and supported by people with a wealth of different cultures and experiences. Our strength lies in this diversity. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged and their efforts recognised and rewarded. We employ fantastic people…come join the fun! About the Role: The Product Launch Manager – SMB Segment is a B2B marketing communications role. As a part of Lenovo’s SMB Segment Marketing team, the candidate will be primarily responsible for creation and delivery of product launch content for the SMB segment. This is a senior individual contributor role. The position requires current and direct knowledge of the PC and hardware industry, and some experience in one or more sub-functions of marketing or communications. Candidates with current roles in the leading PC/electronics/hardware companies are encouraged to apply. The ability to consult with technical teams, internal SMEs and stakeholders to identify and craft the right messages that are clear, unique and interesting is absolutely essential. A technical degree is essential (Engg is preferred). MBA in marketing would be an advantage but not mandatory. A test project will need to be completed successfully as part of the selection process for this role. Product Launch 1\. Consult with product managers, industrial designers, and SMEs to identify the right marketing messages for PCs and related products launched by the SMB BU. 2\. Drive the core messaging and enablement content for the product, customized for sales channel and customer industry 3\. Manage the development and delivery of the material by working with internal support teams and external agency partners 4\. Hands-on ownership of selected product launch deliverables #### Position Requirements: • ‘Logical creativity’ – to be able to create technically accurate messaging that appeals to end-customers and sellers • Demonstrated knowledge of end computing technology and the IT ecosystem • Ability to successfully extract work from the internal teams and manage varied stakeholder needs and timelines Experience • 7-10 years or more in a similar role Education • Bachelor’s Engineering (Computer Science/Electronics/Electrical) from a reputed University We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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