Product Launch Manager - SMB Segment
LenovoBengaluru, karnataka, indiaUpdate time: January 28,2021
Job Description
Position Description:
Lenovo is a US $50 billion global Fortune 250 company and a leader in
providing innovative consumer, commercial and enterprise technologies.
Globally, our product lines include a full range of commercial and consumer
PCs, servers and workstations and a family of mobile internet devices
including tablets and smart phones. We design and build our products to bring
progress to the world. Serving customers in more than 160 countries, we take
our inspiration from the drive and imagination of the people who make things
happen; our technology helps those who do, do better.
At Lenovo we employ more than 60,000 people worldwide and our people share a
common aspiration to be the very best. Whether serving our customers, working
as a team or contributing to the community, we are working to build a unique
company. A company that delivers unparalleled products created and supported
by people with a wealth of different cultures and experiences. Our strength
lies in this diversity. We are dedicated to fostering an environment that
encourages entrepreneurism and ownership. A workplace where people's talents
can be challenged and their efforts recognised and rewarded. We employ
fantastic people…come join the fun!
About the Role:
The Product Launch Manager – SMB Segment is a B2B marketing communications
role. As a part of Lenovo’s SMB Segment Marketing team, the candidate will be
primarily responsible for creation and delivery of product launch content for
the SMB segment. This is a senior individual contributor role.
The position requires current and direct knowledge of the PC and hardware
industry, and some experience in one or more sub-functions of marketing or
communications. Candidates with current roles in the leading
PC/electronics/hardware companies are encouraged to apply.
The ability to consult with technical teams, internal SMEs and stakeholders to
identify and craft the right messages that are clear, unique and interesting
is absolutely essential.
A technical degree is essential (Engg is preferred). MBA in marketing would be
an advantage but not mandatory.
A test project will need to be completed successfully as part of the selection
process for this role.
Product Launch
1\. Consult with product managers, industrial designers, and SMEs to identify
the right marketing messages for PCs and related products launched by the SMB
BU.
2\. Drive the core messaging and enablement content for the product,
customized for sales channel and customer industry
3\. Manage the development and delivery of the material by working with
internal support teams and external agency partners
4\. Hands-on ownership of selected product launch deliverables
#### Position Requirements:
• ‘Logical creativity’ – to be able to create technically accurate messaging
that appeals to end-customers and sellers
• Demonstrated knowledge of end computing technology and the IT ecosystem
• Ability to successfully extract work from the internal teams and manage
varied stakeholder needs and timelines
Experience
• 7-10 years or more in a similar role
Education
• Bachelor’s Engineering (Computer Science/Electronics/Electrical) from a
reputed University
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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