产品经理/Product Manager
欧瑞莲化妆品有限公司ShanghaiUpdate time: July 31,2019
Job Description
上海市

Position Summary:


  • Lead & manage product launch & produce development;


  • Lead catalogue development with regional & control local launch;


  • Manage catalogue forecast figure vs. target;


  • Lead excess digest plan;


  • Lead /support different campaign;


  • Supervisor copy writer & marketing assistant;


Responsibilities:


Product launch & product development


  • Yearly base select new products for CH market via considering local request & local product trend, current product pool, MOQ, etc;


  • Supervise imported SKU status;


  • Develop AWs for local produced products as copy, statement, etc;


  • Control AW production quality;


Catalogue Development


  • Align yearly catalogue theme with regional planner team;


  • Cooperate with regional plan to develop dummies & dummy for each issue;


  • Ensure attraction of catalogue layout;


  • Supervise catalogue printing quality;


Catalogue KPI


  • Manipulate catalogue pricing to align with regional guideline;


  • Balance catalogue forecast figure with KPI & strive to reach target;


  • Cooperate with Forecaster to make cosmetic forecast more accurate;


Monthly Business Review


  • Analyze catalogue sales result for all parts & highlight improvement;


  • Review catalogue 5/9/11 month out & provide input to regional for the purpose of improving catalogue result;


  • Analyze flyer results & improve future plan;


Excess Plan


  • Develop yearly plan to digest discontinued products as product flyer & monthly updated based on latest excess stock list;


  • Cooperate with sales team to develop sales flyer –excess stock version;


  • Manage PM stock & adjust PM FCST if necessary;


PM & Campaign Budget


  • Prepare yearly PM & Campaign budget;


  • Control budget & monthly review;


Supervise Copy writer & market assistant.


Qualifications:


  • Bachelor with major in marketing or business administration, better have cosmetic industry background;


  • Solid marketing skill; proactive, open-minded, multi –takers;


  • Willing to develop team members;


  • Fluent in written and oral English/Chinese mandarin.


职能类别: 产品/品牌经理 市场/营销/拓展经理

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