Assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works with promotional teams.
Typical Accountabilities
- Brand Plan Preparation and implementation
- Internal and External stakeholder management, such as medical societies, thought leaders, and patient association.
- Portfolio life cycle management
- Development of multichannel approach to market.
- Analyse market data and identify key segment drivers, growth opportunities and business threats.
- Budget Management
- Patient Centric Mindset
Education, Qualifications, Skills and Experience
Essential
- Academic background in Business, Science, Pharmaceutical Sciences, Health
- Experience managing projects
Desirable
- Experience in relevant TA at least >= 3 years
- Strong strategic vision
- Good knowledge of KEE´s and environment
- Works closely with decision makers to explore innovative value propositions
- Launch Success (strategy design to implementation)
- In depth understanding of account planning and customer engagement programme and processes
- Multicultural mindset
- Experience in Insight/Market Research
- Sales and/or Sales Leadership experience
- Communication / Advanced English
Date Posted
14-jul-2021Closing Date
22-jul-2021AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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