Product Manager-E-Commerce-WH
拜耳中国BeijingUpdate time: August 26,2019
Job Description
北京市
  • 招聘类型:社招
  • 工作性质:全职

职位描述

1. To collect and analyze targeted consumer intelligence data and

identified customers' needs in the scope, behavior and insight in

digital communication & E-commerce platform.

2. To develop E-commerce marketing plan including pricing management,

product and channel priority

to understand key E-commerce customer

develop trends and business needs to set up win-win business plan with

key customers.

3. To drive annual E-commerce communication plan execution including

sales target & forecast, operation plan, promotion activity and key

engagement plan in E-commerce channel to increase sales growth in high

speed.

4. To find and contribute on new go-to-market models' opportunities

(including online pharmacy, OTO, traffic platform, long-distant

diagnosis etc.), summarize as practice experience and continue to

optimize to successful model.

5. Set up E-commerce tracking system and evaluation template to monitor

communication and sales KPI, optimize KPI set up to ensure

business/activity impact is quantified.

6. To understand E-Commerce customer needs and cooperate with sales

team

7. Manages and controls approved communication budget in efficient way,

ability to prioritize multiple demands and suggest solution to increase

ROI.

8. Works closely with Central Marketing brand team to ensure the

alignment on brand strategy

Build and nurture close relationships with

internal and external stakeholders (key account, advocates, key opinion

leaders, media and other professionals) to influence favorable opinions

and to obtain updated feedback on effectiveness of communication

programs

任职条件

  • University degree
  • Sales experience
  • Experience in planning and market research techniques
  • Product and market knowledge
  • Communication skills
  • Analytical mind

职位要求

  • 学历要求:无
  • 工作经验:无
  • 外语要求:不需要

Get email alerts for the latest"Product Manager-E-Commerce-WH jobs in Beijing"