- 招聘类型:社招
- 工作性质:全职
职位描述
1. To collect and analyze targeted consumer intelligence data and
identified customers' needs in the scope, behavior and insight in
digital communication & E-commerce platform.
2. To develop E-commerce marketing plan including pricing management,
product and channel priority
to understand key E-commerce customer
develop trends and business needs to set up win-win business plan with
key customers.
3. To drive annual E-commerce communication plan execution including
sales target & forecast, operation plan, promotion activity and key
engagement plan in E-commerce channel to increase sales growth in high
speed.
4. To find and contribute on new go-to-market models' opportunities
(including online pharmacy, OTO, traffic platform, long-distant
diagnosis etc.), summarize as practice experience and continue to
optimize to successful model.
5. Set up E-commerce tracking system and evaluation template to monitor
communication and sales KPI, optimize KPI set up to ensure
business/activity impact is quantified.
6. To understand E-Commerce customer needs and cooperate with sales
team
7. Manages and controls approved communication budget in efficient way,
ability to prioritize multiple demands and suggest solution to increase
ROI.
8. Works closely with Central Marketing brand team to ensure the
alignment on brand strategy
Build and nurture close relationships with
internal and external stakeholders (key account, advocates, key opinion
leaders, media and other professionals) to influence favorable opinions
and to obtain updated feedback on effectiveness of communication
programs
任职条件
- University degree
- Sales experience
- Experience in planning and market research techniques
- Product and market knowledge
- Communication skills
- Analytical mind
职位要求
- 学历要求:无
- 工作经验:无
- 外语要求:不需要
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