About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. PRIMARY FUNCTION/OBJECTIVE: Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing (CLM) engagement and customization. Act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials. Supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. CORE JOB RESPONSIBILITIES: • Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders. • Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM. • Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross - functional campaigns. Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams. • Manage key opinion leaders and HCPs engagements effectively • Play an active role to ensure flawless execution of marketing initiatives by the In-Field Team and manage the CLM process to support IFT in the tactical execution. • Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross- stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics. • Liaise with Commercial Excellence to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey. Forecasting inventory requirements and co-ordinating with logistics team in maintaining healthy in-market inventory. Managing To-market and In-market budget numbers and completing the monthly financial estimates on a timely and accurate manner Preparing on-going reports that help Management Team reflect on the eye care business. This covers: (Market Opportunities, competitive environment, Progress on short term projects etc) Co-ordinate with Sales Managers to create a positive team environment through greater communication, providing clear directions, clarifying queries from In-field team. Play a supportive role in improving sales teams’ effectiveness Support Abbvie’s Quality management System, compliance requirements and internal audit processes Managing Abbvie initiated events, road shows, regional and international meetings in consultation with relevant Area and global teams. Qualifications Bachelor’s Degree or equivalent, preferably in Science or Marketing͘ Minimum of 5 years’ experience in brand or product management/marketing, preferably in pharmaceutical and Consumer healthcare (Eyecare therapeutic area) Industry Proven experience in developing and implementing integrated brand plans that are robust and effective. Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies Effective cross functional team player to lead brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives. Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders Familiar with the knowledge of pharmaceutical industry business, policies, and procedures. Ability to apply strong patient centricity, empathy and understanding of customers’ needs when developing tailored marketing initiatives, message communication and materials English language proficiency verbally and in writing Key Stakeholders: Internal: Brand Team Members, Area and Global Marketing, In-Field Teams and Business Unit Head External: Healthcare Providers, Key Opinion Leaders, Payers, Agencies, Patients Associations, and other stakeholders, as appropriate. Travel Yes, 20 % of the Time Job Type Experienced Schedule Full-time Job Level Code IC Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.