Responsibilities:

•Manage to assess and define market size and opportunities in the Plan process.

•Develop and implement marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals. 

•Determine pricing and positioning based on strategic goals of the products in the target segment.  Roll out products based on availability and regulatory timelines.

•Provide financial planning related to product launch, customer satisfaction, scientific leadership, and new business and people development.  

•Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products.

•Build relationship with KOLs.

•Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.  

Contact Person: Wang Wanshu-TA Manager- wanshu.wang@abbott.com