Who we are and what we stand for

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Our BioPharmaceuticals pipeline is growing. Building on a 50-year heritage in respiratory care, our ambition is to transform the treatment of asthma and chronic obstructive pulmonary disease (COPD) by driving earlier, biology-led treatment, eliminating preventable asthma attacks, and removing COPD as a top-three leading cause of death. For more information about our recent Respiratory development, access https://www.astrazeneca.com/our-focus-areas/respiratory.html

We are looking for great people who share our passion for science and have the drive and determination to meet the unmet needs of patients. It’s our patients that come first, every decision we make and action we take is centred around how we can better serve them. It’s why we are shaping patient care for the future, working along the whole experience to give hope to billions of lives across the world.

The role

Purpose

The Product manager will contribute to the development and implementation of the strategic and tactical plan for the Respiratory Biologics brand throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ. The Product Manager will be directly accountable for the impact of designated projects in Respiratory Biologics brand in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.

Key responsibilities

• Understands and articulates the patients’ perspective from the moment of diagnosis and throughout their journey. Uses this and marketplace insight to deliver effective and competitive strategic and tactical marketing plans;
• Ensures that strong external relationships within Respiratory Biologics are built and maintained;
• Inspires the team to develop and utilise this patient understanding to challenge and innovate thereby ensuring that AZ truly delivers for these people;
• Works with the medical and promotional teams to help shape brand direction ensuring the critical success factors for the country are supported;
• Ensures that, through a deep understanding of the patient journey, designated projects deliver essential short-term growth and long term success;
• Works with cross functional teams to develop clear ‘value’ propositions for patients and Healthcare systems/Healthcare professionals, aligned with the brand team strategy;
• Ensures engaging operational and tactical implementation of the brand plan, analysing, anticipating and, where possible, shaping marketplace changes and identifying and maximising new growth opportunities;
• Implements a truly cross-function account planning and customer engagement strategy for the brand and regularly seeks cross-functional feedback to ensure it is functioning effectively and explore new and innovative approaches;
• In conjunction with procurement, sources and engages external agencies and suppliers to help enhance brand performance. Leads regular performance review meetings to ensure optimal performance and value for money;
• Oversees the budget of assigned projects;
• Agrees and delivers upon growth, sales and operational metrics, measurements and targets for the brand.

The profile

• Minimum 3-5 years of relevant commercial experience in bio-pharmaceutical field, with significant coverage of brand management / promotion in biologics and high cost/low volume specialty care drugs;
• Patient centric approach with thorough knowledge of patient flow / journey; previous experience in developing patient support programs is highly appreciated;
• Comfortable working in digital environment, with a successful track record of engaging large patients pulls;
• Creative marketing capabilities together with rigorous commercial business sense; brand positioning, segmentation and valuation;
• Ability to challenge, influence, contract and drive change with various internal and external stakeholders;
• Demonstrated entrepreneurial spirit and orientation towards solutions; challenging the status quo in the right way;
• Proven ability to build a common agenda to meeting a common goal;
• Excellent communication skills including advanced English, written and presentation;
• Excellent interpersonal and influencing skills;
• High energy, organized, able to successfully drive performance and deliver results in a timely and efficient manner
• High ethical standards

Let's meet

Should you be imagining yourself joining our team, we look forward to receiving your application and to engage in a productive conversation.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.