Career Category

Job Description

The Product Manager is responsible for Prolia marketing program design and execution. This role will be led by the Sr. Marketing Manager of China Marketing Team to analyze opportunities and develop plans to optimize Prolia business.

Key Accountabilities:

• Responsible for Prolia marketing programs and operational matters.
• Seamless execution of strategy and development/tracking of key performance indicators (KPIs) to measure brand success at the strategic and tactical level.
• Accountability toward the development and tracking of the cross-functional launch preparedness plans for Bone products.

Responsibilities:

• Cooperate with RA/Med/VAP lead new product launch readiness.
• Develop and champion Long Product Strategy for Prolia.
• Strategic/financial/tactical KPI development/tracking.
• Analysis of customer brand/competitor performance, as well as contract performance.
• Lead Long Range Plan, LE/forecast, quarterly business review processes
• Bone product launch preparedness plan development and tracking
• Coordinate with Medical, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners
• Budget owner/tracking/cross functional allocation
• Comply with all relevant company compliance, policies, procedures and work practices.
• Lead and guide junior marketers in brand development and key tactics.
• Support other activities as required by the manager.