Monitor product, price & product specification development in the market
•Evaluate product comparisons within market specific MB product portfolio and with competitors (for the above mentioned products);
•Continually market observation and analyzes; define and propose product measures and link them into the product lifecycle and launch plan.
Launch/Life cycle management
•Continuously develop the products by positioning evaluation, spec enhancement, special editions, vehicle features to maintain segement leadership of S-Class and Maybach line-ups in China.
•Manage individualization offerings on Maybach to keep enhancing Maybach brand and maximize group contribution.
Line-function for HQ to align product positioning for product
•Provide feedback information upon HQ request; prepare IPC input on responsible prodcuts.
•Align BMBS requirement to HQ for product change strategy and implementation in aspects of documentation, spec, product highlight, etc.
•Align product price and spec with HQ Market Management.
Data Management
•Support vehicle data input to internal systems.
•Prepare documentation for set-up of master data;
•Provide product briefing to Product Information for timely SSP maintainence, proofread the various data types prior to publishing.
Pricing & contribution preparation for F&C and Management
•Prepare necessary produce marketing plan to trigger the pricing approval process.
•Conduct internal price/positioning discussions with Sales and Controlling.
•Support F&C on contribution calculation, by providing volume, mix, product measures, etc.
Provide market requirement of product to Project and conduct Information exchange with RD
•Support product information for homologation team;
•Ask for technical information support from RD China and also provide information of product planning to jointly and timely reflect local adaption features on S-Class and Maybach.
Research
•Define research objectives for the responsible products;
•Analyze different research results from own research activities and generate product marketing proposal accordingly.