Product Manager - Workstation
LenovoBengaluru, karnataka, indiaUpdate time: February 18,2021
Job Description
Position Description:
The Product management function defines and manages the product offering,
positioning, and pricing across the Product life Cycle of a given portfolio,
guiding the direct/indirect sales teams on such product related dimensions.
They are responsible to plan the business objective for a specific portfolio,
and to achieve this plan through on going adjustments of the product related
decisions. Acts as the lead expert in competition product knowledge in all
dimensions (product knowledge, pricing, marketing, customer requirements).
Communicates, briefs, supports direct and indirect sales force on product
strategies.
Workstation Market and Product Expertise – Product Life Cycle management
Assesses customer trends and competitive landscape that impact product
configurations
Solicits critical input from direct and indirect sales teams, and from key
account customers and partners to identify product strength, functional or
positioning challenges
Drives efforts to capture end-customer purchases to new generation products
Business Planning and Management: Pricing Advocacy – Demand load, Forecasting
& Reporting - Business Control
Integrates market, product, sales, and finance information to maintain a
precise business plan for the product / geographical area covered.
Sales Enablement to local sales force on products and key positioning messages
to generate interest and gain mind-share.
market Analysis related to Workstation using IDC data by product, by series &
by Price band
Product Positioning & PFV Strategies with Sales to deliver results
Provides, Reviews and Commits, on an on-going basis the business results in
its various dimensions (revenue/margin/shipments)
Applies expertise to consistently drive to an optimum configuration of product
positioning, competitive pricing, product mix and promotional activities, in
line with defined business plan.
Actively engages with and drives sales forces to ensure that short/mid-term
selling activities reflect product availability, and Go-To Market strategies,
and optimizes revenue and profit for the product line, during all product life
phases (launch, end of life, product transition…)
Collaborates closely with direct and indirect sales to identify and decide
discounts, promotional, and deal pricing that keep products competitive in
local markets and key accounts, in alignment with financial objective.
Ensures overall margin achievement by balancing profit/loss across all
category products and customer segments.
Product Line development through Education, Communication, Sales Support,
Partnerships.
Lead business partnership with key external partners of the IT industry, to
further develop the business in compliance with the specific business
objective
Actively supports field sales in pursuing major deals and growing account
wallet share.
Actively participates in Operation cadences with Sales Directors and General
Managers to develop the best win solution for major deals, PnL Review & Cost
Scrubbing
Depending on sales coverage, support sales force during meeting with end-user
customers, channel partners in relation to business development and pricing
actions
#### Position Requirements:
Qualifications
Degree in Marketing, Engineering and/or Business preferably with a strong
analytical discipline
Minimum of 10 years experience, (Workstation experience preferred)
Excellent technical/product knowledge in the IT arena
Strong problem solving & analysis skills, commitment & action oriented
Superior verbal and written communication skills
Superior understanding of the South-East Asia Corporate IT market
Advanced Microsoft Excel & PowerPoint skills
Results driven, team player, creative
Proven track record in regional product line management role
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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