Monitor product, price & product specification development in the market
Evaluate product comparisons within market specific MB product portfolio and
with competitors (for the above mentioned products);
continually market observation and analyzes; define and propose product;
measures and link them into the BMBS lifecycle and launch plan.
Launch/life cycle management
Solely manage the launch of new products with all relevant parties, continuously develop the MB products by repositionings, spec enhancements, special editions, vehicle-related features, new China-specific developments. Provide all product-related data/information and support to delevop the MB brand in the market.
Coordination of product changes
Coordination between BMBS management and HQ (MB & AMG) for related product changes.
Pricing & contribution preparation for F&C and Management
Prepare necessary information (China marketing plan and pricing proposals);
Conduct internal price/positioning discussions;
Initiate contribution calculation.
Data management
Responsible for all product related data management including equipment lists, masterdata and product information.
Line-function for HQ (IPC)
Prepare templates to collect requested feedback information from China on the
Res presponsible model ranges upon HQ request, prepare International Product Council input on responsible MRs for the Chinese market.
Research
Definition of research objectives for the above mentioned products;
Analyzing of different research results from own research activities as well as;
Preparation of information exchange.
Team Work and Leadership 2020
Enable cultural change especially considering the new Leadership 2020 initiative. Shared responsibility to further develop the whole team and help colleagues to grow and excel, considering the new “game changers”.