Job # 346179 1098827

Locations China, Beijing

Job families Marketing

Teams Marketing

#Overview

The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging this competitive knowledge and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

#Responsibilities:

Marketing Planning (20%)

• Work across BGs and Segments to contribute to developing the area product marketing plan and strategy from a commercial perspective for the BG.
  

• Contribute to execution of product roadmap and product launches
  

• Drive commercial product marketing strategy implementation and value proposition landing
  

• Develop competitive tactics to drive target market share gains
  

Program/Campaign Execution (50%)

• Lead Modern Desktop and Education big bets (as applicable) and contribute to Microsoft 365 Enterprise, Microsoft 365 Business, Security, Frontline Worker, IT Pro and Developer.
  

• Accelerate Windows 10 Enterprise Deployments and Windows 10 Revenue Growth, through Microsoft 365 Enterprise and Microsoft 365 Business.
  

• Lead one Microsoft motion for Education by landing Microsoft Education Solutions and Windows 10 S in local market and driving new Education devices and deployment.
  

• With C+E and Office, ensure Windows 10 value proposition is part of the all-up Security big bet by increasing Windows Defender Advanced Threat Protection attach and usage.
  

Product Evangelism (30%)

• Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influentials and pre-sales customer scenarios
  

• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
  

• Execute product launch activities
  

• Work closely with segments to develop customer evidence
  

• Work across the subsidiary to ensure Windows 10 readiness both internally and externally
  

#Qualifications

Who We Are Looking For

Experiences Required: Education, Key Experiences, Skills and Knowledge:

Experience

• 5-8 years related experience
  

Skills & Knowledge

• Evangelist and subject matter expert for product
  

• Deep customer focus and understanding
  

• Strong analytical skills
  

• Excellent communicator
  

• Experienced in core marketing communications functions
  

Education:

• Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science