About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $700 million, in 172 countries. www.bentley.com

 

 

As a key member of the global engagement marketing team your primary responsibility is demand generation for our construction management solution (SYNCHRO) and associated products. You will be an excellent storyteller with the ability to translate complex technical details into clear, compelling, and memorable stories of innovation and customer value. You will work across a matrixed organization to develop an effective GTM strategy, including product and campaign positioning, marketing assets/collateral, sales enablement materials, localization, and integrated multi-channel campaigns.

 

This role requires partnering closely with marketing, sales, product, and user success teams to understand audience needs and business priorities to deliver content that scales to support integrated, multichannel, multitouch campaigns across target accounts/markets.

 

 

What You’ll Do:

• Generate compelling stories and make the complex simple.
• Develop clear value propositions that address customer needs and describe how our products/solutions drive significantly better outcomes than our competition.
• Create content and enablement tools that align to the buyer’s journey, such as ebooks, infographics, videos, product datasheets, presentations, playbooks, case studies, white papers, demos, emails, webinars, web content, and more.
• Partner with the user success, product management, and sales teams to develop and execute solution/product strategies.
• Coordinate cross-functionally to align messaging to include key solution/product capabilities.
• Monitor and maintain competitor intelligence, such as successes, new product offerings, positioning, price structure, etc.
• Define and prioritize target audiences and segmentation within each addressable market across a varied marketing mix.
• Manage budgets, deliverables, and relationships in the execution of global marketing plans and strategy across a broad marketing mix.

 

What We Need:

• Bachelor’s degree in marketing, communications, or related field
• 7+ years of experience in product marketing, solution marketing, industry marketing, B2B, and/or SaaS/technology
• Familiarity with infrastructure construction, inspection, management, and maintenance
• Proven experience with content marketing and lead nurturing to attract and engage audiences
• Strong written and verbal communication skills to communicate across an ecosystem of influencers, stakeholders, and teams.
• Must be computer savvy, can multitask, prioritize, and work well under pressure in a team environment

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com.

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.