This position is a contingent staff position and employed by an external agency in service for Microsoft.
Company is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
- Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.
- Freedom –Microsoft values every individual’s talent and skillset and provides the freedom to explore and enhance them.
- Inspiration – Inspiration can be found through our Microsoft 365 products and how they can improve our customers’ lives.
The Subsidiary Product Marketing Manager, Customer Success (PMM) is accountable for the usage, scorecard and market share for Microsoft 365 products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.
Responsibilities
The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product,
solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the
content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong
partnerships across marketing, partner, services and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to
work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and
unintegrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One
Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the
overall Product Brand and Microsoft CPE (Customer & Partner Experience).
Marketing Planning and Program/Campaign Execution (50%)
Drive Teams adoption, Usage and growth
- Leverage GDC, local events, and in market programs to drive awareness and product usage at scale
- Run marketing programs and customer success factory events to engage with the business decision makers
- Ensure successful Teams adoption and growth in strategic customers by leveraging CSMs, FTC, and/or MW ECIF Programs
Drive Microsoft 365 Get Modern with ProPlus deployments on Windows 10
- Land Deployment program and nominate customers
- Ensure Microsoft 365 Get Modern Technical Readiness (TSP, ATS, TAM)
- Land Office 2010 End of Life message with customers
- Utilize Microsoft 365 Get Modern Customer References and Best Practices
Accelerate the usage of the core and advanced apps in Microsoft 365
- End-to-end ownership for Customer success: Usage targeting & growth plans, implementation, value prop landing, business outcomes
- Drive Customer Success through successful BDM/ITDM engagements, FastTrack, field motions and marketing programs
- Generate business insight, feedback and evidence to improve on the customer success levers
- Equip the field roles (ATS, CSM, TSP, TAM,) with the readiness, training and tools required to accelerate Microsoft 365 workload usage
- Partner with One Commercial Partner team to drive deployment and adoption activities through our partner ecosystem
Deepen FastTrack engagement with Microsoft 365
- Ensure customer engagement with FastTrack through tight orchestration across FastTrack, Services & Sales
- Drive a robust Consumption Rhythm of the Business across sellers, services, and partners
- Generate customer awareness of FastTrack as a Customer Success Service, including new capabilities
- Ensure attachment of a skilled partner to every managed customer across all Microsoft 365 premium workloads
- Nominate and enable local partners as part of the FastTrack partner program
Engage business users in-product through RM and via a fans program
- Drive audience marketing efforts to engage business users through professional events
- Promote M365 Champions program by recruiting Champions locally and nominating to the Global program
- Drive round-table campaign to engage BDMs (CMO/CHRO), and ensure nurture follow-up
Product Evangelism (10%)
- Drive Teams adoption and growth through deep product knowledge, customer evidence, demos, and modern storytelling
- Drive Microsoft 365 Get Modern with ProPlus deployments on Windows 10 by ensuring Get Modern Technical Readiness, Plan for Office 2010 End of Life and utilize Get Modern Customer References and Best Practices
Partner Ecosystem (20%)
Grow the ecosystem and drive usage with 3rd party solutions
- Drive Usage of Microsoft 365 through ISV, SI and Enterprise built solutions
- Unblock Office ProPlus deployment by addressing app compatibility concern
- Drive usage in regulated industries through partner solutions
Business Management (20%)
- Drive a robust Consumption Rhythm of the Business across sellers, services, and partners
- Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
- Develop local business management strategy - partner with segment to interpret market opportunity/risk and build appropriate Go-To-Market/COE.
- Determine key insights and asks to accelerate adoption of Microsoft 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp
Qualifications
Experiences Required: Education, Key Experiences, Skills and Knowledge:
Education
- Bachelor’s Degree (B.S./B.A.) or equivalent experience required, relevant fields of study include Marketing, Business, Computer Science
Experience
- 3-5 years related experience
Skills & Knowledge
- Evangelist and subject matter expert for product
- Deep customer focus and understanding
- Strong analytical skills
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