About the job

Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content services that bring Android devices to life. As the Business Innovation team, we understand critical user journeys and craft related marketing programs and partnerships cultivate a broad and diverse base of Play customers on the Android platform.

As the Product Marketing Manager for Google Play, you will help build, launch, and manage a new business program in the market, determining positioning, naming, competitive analysis, feature prioritization and external communications. You'll help shape the voice of the product and help it grow in collaboration with cross-functional teams. You'll be involved with product marketing strategy from beginning to end.

In this role, you will lead the planning and execution of new business programs aimed at acquiring, cultivating, and retaining highly engaged customers within the Google Play store. You'll contribute excellent analytical skills to measure performance of promotions, determine lessons learned, and plan for improved strategies for future promotions. Additionally, you'll bring strategic and executional marketing know-how, creativity, enthusiasm, and user focus and empathy. You'll also have a knack for delivering breakthrough results, possess sharp analytical abilities, and are able to work through complexity and ambiguity with grace and style. Finally, you'll work collaboratively and demonstrate a track record of influencing cross-functional teams to drive substantial impact and effective negotiations.

Responsibilities

• Lead the development and execution of local operational plans with internal and external stakeholders and the new program’s brand development and marketing efforts. Drive user lifecycle marketing impact through successful acquisition, engagement, retention, and reclaim campaigns and promotions.
• Orchestrate and execute complex cross-functional marketing plans. Develop, pitch, and successfully operate new program and promotional opportunities and lead/advise external marketing agencies across local Go-to Market strategy and execution.
• Analyze and review program and promotional results to deliver key insights that lead to improved impact and results.
• Maintain and communicate program and promotional activities with cross-functional stakeholders locally and globally. Lead internal communication strategy for sharing actionable, incisive findings, and insights with the business.
• Oversee the localization and translation efforts of all required marketing materials including internal, partner-facing, and customer-facing communications.