Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.averydennison.com. 

Avery Dennison is an equal opportunity employer.

ABOUT YOUR ROLE

Define , execute and manage product portfolio in line with business goals. 

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications,  price-positioning , and time-integrated plans for product introduction and developing marketing strategies. 

YOUR RESPONSIBILITIES WILL INCLUDE:

• Determines customers' needs and desires by specifying the research needed to obtain critical market and consumer insights

• Leads Graphics product & marketing team and closely works with cross-functional team to drive results

• Conduct comprehensive competitive analysis in order to determine optimal pricing and value proposition for our products

• Formulate effective short term and long term product and marketing strategy

• Proactively manages the existing portfolios for continuous penetration into key segments and customers

• Builds product hopper and prioritizes new product ideas for development and commercialization with the support from cross-functional teams

• Lead demand planning process by working with sales team for alignment and visibility

• Defines clear marketing strategy and key activities to enhance brand awareness and engage key customers and consumers, as well as demand generation

• Closely works with Marcomm team to execute marketing activities and programs for maximized return on the investment

• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production/ importing  schedules. Manages / determines service policies for products

• Lead commercialization process by developing time-integrated plans with sales, channel management, Marcomm and production, etc

• Contributes to team effort by accomplishing related results as needed

WHAT WE WILL BE LOOKING FOR IN YOU:

• Marketing degree required from a top class university. MBA will be an advantage

• Experience with product development, product launch & commercialization in a B to B and/ or B to C business environment

• Extensive consumer marketing experience is a plus

• Excellent written, verbal communication and presentation skills in English language.

• Strong teamwork and relationship building skills. Experience in working with cross functional teams.

• Excellent Excel and Powerpoint presentation skills

• Strong ability to multi-task & effective negotiation skills.

• Excellent  project management skills with an ability to communicate with team members in a timely, concise manner

• Strong customer focus and orientation.

EDUCATION:

• 5  year’s relevant product management and marketing experience. International exposure will be an advantage.