Product Marketing Manager, Vertical Solutions, Cybersecurity
LenovoMorrisville, north carolina, united statesUpdate time: February 16,2021
Job Description
Position Description: At Lenovo we are focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! Who You’ll Work With At Lenovo, we manufacture one of the world’s widest portfolios of connected products, including PCs (ThinkPad, Yoga, Lenovo Legion), tablets, smartphones and workstations as well as augmented and virtual reality (Mirage, ThinkReality) and smart home/office solutions. We are also building an innovative portfolio of software and services which are changing the industry. Lenovo is creating the capacity and computing power for the connections that are changing business and society. The Cybersecurity team is looking for a product marketing manager for vertical solutions. Responsibilities: Act as the lead for joint GTM with our top partners, and take ownership of the strategy to drive awareness and market penetration for it • Be a subject matter expert of each of the verticals that you support (5G/Telco, Retail, FSI, Mfg.) • Understand the customer’s pain points and opportunities for growth then put them into a use case including value proposition and ROI for the customer • Craft compelling and differentiated outbound product messaging and content • Enable the field and partners on our products and solutions, through training and content • Understand and define the target personas and their buying needs throughout the customers journey • Provide customization of campaigns according to analysis of buyer need and industry trends aligned to key customers and partners • Identify market trends by vertical and align them to the Lenovo Security Solutoins portfolio and accounts • Define and execute (with operational marketing teams) the GTM strategy for new launches, campaigns, and programs aligned to the vertical use cases and value proposition • Build a positive relationship with peers in Sales, Product & Partner Marketing and collaborate to efficient launch new releases and products • Attend customer briefings, sales kick-offs, enablement events as SME • Engage with strategic partners to identify, refine and set GTM strategy #### Position Requirements: Basic Requirements • 4+ years of experience in Product Marketing. • 1+ years of experience developing and delivering PowerPoint presentations. • Bachelors degree Preferred Experience: • Masters degree • Understand vertical use cases and customers • Pragmatic Marketing or Sirius Decisions certifications are a plus • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information and reach data-driven conclusions about product strategy and go-to-market activities • Self-starter who can work with minimal supervision and thrives in an environment where initiative is rewarded • Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team member. • Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion. • Excellent PowerPoint presentation development skills targeting enterprise audiences • Hunger to learn and fill knowledge gaps • Bachelors degree required. Masters degree preferred.  Multi-Lingual Skills are always helpful. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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