Product Marketing Manager, Vertical Solutions, Cybersecurity
LenovoMorrisville, north carolina, united statesUpdate time: February 16,2021
Job Description
Position Description:
At Lenovo we are focused on a bold vision to deliver smarter technology for
all, we are developing world-changing technologies that create a more
inclusive, trustworthy and sustainable digital society. By designing,
engineering and building the world’s most complete portfolio of smart devices
and infrastructure, we are also leading an Intelligent Transformation – to
create better experiences and opportunities for millions of customers around
the world. Join us in defining our world of tomorrow and creating smarter
technology for all!
Who You’ll Work With
At Lenovo, we manufacture one of the world’s widest portfolios of connected
products, including PCs (ThinkPad, Yoga, Lenovo Legion), tablets, smartphones
and workstations as well as augmented and virtual reality (Mirage,
ThinkReality) and smart home/office solutions. We are also building an
innovative portfolio of software and services which are changing the industry.
Lenovo is creating the capacity and computing power for the connections that
are changing business and society.
The Cybersecurity team is looking for a product marketing manager for vertical
solutions.
Responsibilities:
Act as the lead for joint GTM with our top partners, and take ownership of the
strategy to drive awareness and market penetration for it
• Be a subject matter expert of each of the verticals that you support
(5G/Telco, Retail, FSI, Mfg.)
• Understand the customer’s pain points and opportunities for growth then put
them into a use case including value proposition and ROI for the customer
• Craft compelling and differentiated outbound product messaging and content
• Enable the field and partners on our products and solutions, through
training and content
• Understand and define the target personas and their buying needs throughout
the customers journey
• Provide customization of campaigns according to analysis of buyer need and
industry trends aligned to key customers and partners
• Identify market trends by vertical and align them to the Lenovo Security
Solutoins portfolio and accounts
• Define and execute (with operational marketing teams) the GTM strategy for
new launches, campaigns, and programs aligned to the vertical use cases and
value proposition
• Build a positive relationship with peers in Sales, Product & Partner
Marketing and collaborate to efficient launch new releases and products
• Attend customer briefings, sales kick-offs, enablement events as SME
• Engage with strategic partners to identify, refine and set GTM strategy
#### Position Requirements:
Basic Requirements
• 4+ years of experience in Product Marketing.
• 1+ years of experience developing and delivering PowerPoint presentations.
• Bachelors degree
Preferred Experience:
• Masters degree
• Understand vertical use cases and customers
• Pragmatic Marketing or Sirius Decisions certifications are a plus
• Strong analytical skills with the ability to collect, organize, analyze, and
disseminate significant amounts of information and reach data-driven
conclusions about product strategy and go-to-market activities
• Self-starter who can work with minimal supervision and thrives in an
environment where initiative is rewarded
• Strong written, verbal, editing and presentation skills. Highly
collaborative with a deep sense of ownership and accountability. Easily builds
business partnerships and inspires team member.
• Team player that can operate without close supervision, including working in
remote locations. Conduct detailed reporting of timelines and tasks progress
and completion.
• Excellent PowerPoint presentation development skills targeting enterprise
audiences
• Hunger to learn and fill knowledge gaps
• Bachelors degree required. Masters degree preferred. Multi-Lingual Skills
are always helpful.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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