Objective of job
The digital channels team digitalizes the way of working and create digital business opportunities for mercedes-benz China and we are looking for new candidates to pioneer new digital products & services.
The Product Owner will play a key role and bring expertise in defining, developing & realizing ideas, which potentially will lead to global solutions. The goal is to develop digital services in cross-functional teams, work on ideas and innovations, which can be tested and improved in short iterations. As the Product Owner, your first key responsibility will be to develop a key understanding of the market and potential customers, create and develop ideas and vision for innovative products & services. By scouting the market trends, you identify emerging customer needs and requirements that could be satisfied through innovative digital services. With your skills you can conduct market research (analyse opportunities), customer research (e.g. interviews and observations) and help test our prototypes (e.g. in focus groups or live testing). With this information, you will translate into concepts for digital products and help define requirements from a customer, market and technology perspective, plus prioritize tasks.
During development phase, you will need to coordinate the efforts of developing team and business analysis team. As we develop our products based on agile principles, ideally you bring with you experience in an agile environment. You will support in all (non-)technical requirements needed and contribute with solutions and suggestions for every aspect. When it comes to the pilot phase, you will need to carry out the testing including user recruitment and then support the development team in solving issues collected from the user feedback. After each phase finishes, you will also need to think about how to showcase and report the outcome of each project phase to Management.
As we do it in all phases of our go-to market approach, you become a key member of our product development team and support all activities to get a concept into the market; hence market research reports, Design Thinking, Lean start-up are not only buzz words but also principles to live by. You are a critical part of preparing a product to market.
Job designation
•Market, Trends, Socicty, Technology and Product Scouting
-Research different Markets, Trends, Society & Technologiess based on direction and needs
-Attend exclusive industry events to gain scope insight from leading experts / Exclusive events insights also ensure team participation in events / workshops
-Follow methods like design thinking and others to understand customer needs, authentic demands and other user needs of potential digital services and products
-Deliver research findings & conclusions to team, Mgmt. and Stakeholders
-Design and realize own research projects focused on future digital technology /customer environment in society and mobility
•Idea and Concept Development
-Based on research, contribute creative ideas and concepts for digital products and services
-Develop concepts with possible business applications, features, sketches and other functionalities ready for pitching
-Present ideas, concepts to management, and discuss next steps
-Support the creation of Backlog Development and Project Proposal
•Product Development and Testing
-Based on concept, create Business Plan and Business cases for digital products and services
-Based on need for testing, define testing strategy, approach and prepare the product/service testing
-Execute product testing
-Draw report with results and recommendations for next steps
-Help with executing the next steps in Development and the next iteration in testing
•Representation
-Act as an ambassador for the digital channels to all outside parties and ensuring regular external communication
-Attend industry/technology events to gain insights from leading experts & innovators and handover knowledge to team.
-Test our prototypes in live-market setting and be able to represent the brand
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