Primary Objective:

• To ensure achievement of team and individual sales targets
• To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications, and latest clinical data.
• To develop and implement effective sales plans in assigned territories, in accordance with set budgets, sales volumes, product mix, and timescales.
• Regularly review sales objectives and strategies according to the overall company's objectives and policies
• To provide professional and technical advice to Drs/Interventionists and cath. Lab staff on PTCA cases – specifications & properties of AV  products for  the various  clinical scenarios
• Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
• Plan & organize teaching programs by local & foreign physicians in assigned accounts
• Organize & deliver product presentations to healthcare providers
• Implement marketing strategies & messages to promote and increase the market share of assigned products
• Track implementation & MS % in accounts
• Coordinate marketing programs and promotional campaigns as assigned
• Prepare sponsorship documents & organize assigned marketing activity ie local & overseas medical congresses
• Prepares annual volume (Unit), ASP  and MS% forecasts, promotional activities &  expense budgets
• Gather market & competitive information to prepare for product launches in the assigned territories.
• Execute product launches & track success
• Keep track of territory performance & market share, provide feedback & propose action on sales issues ( eg pricing, positioning, activities )
• To keep abreast of competitors’ activities/information and keep the company updated at all times
• Participate In training programs ie Journal clubs
• Keep updated on new hosp/cath lab opening– propose entry strategy into new accounts
• To propose consignment levels of the inventory in assigned accounts &  Regular review of consignment levels to ensure optimal stock levels
• close monitoring to report  product usage, and ensure products are replenished
• ensure necessary documentation is completed by various parties  until billing is completed
• Keep track of govt hospital usage & outstanding purchase orders, and follow-up with purchasing dept/bumiputra agents for all necessary documentation ( quotation, PO )to ensure prompt billing
• Work with sub-distributor, if any, to ensure prompt reporting of usages
• Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. The follow-up to trace & check product usage in case of discrepancy
• Check product expiry dates & propose action, including stock rotation to other centers
• Handle product complaints promptly in accordance with AV’s policies
• To lead projects as assigned by the direct reporting manager
• To ensure full compliance with Corporate policies and procedures

Accountability:

• Direct report to the Sales Manager / or Country Manager
• Work closely with Distributor, Bumiputra Agents, AV Customer Service, and Finance.

Dimensions:

• Department Budget: Set by the company annually
• Sales: Set by the direct reporting manager, based upon assigned territories/accounts

Specialized Knowledge/Skills:

• Cardiology-based clinical & technical knowledge and sales experience.
• Strong clinical background of PTCA  & Able to read/interpret CINE and discuss clinical cases with interventionists
• Product & technical knowledge of AV products

Basic Requirements:

• Medical, Healthsciene or Nursing background
• sales and marketing experience in cardiology
• Excellent Interpersonal & communication skills.
• Strong selling & negotiation skills
• Good Presentation skills
• Good spoken English
• Knowledge of MS word, excel, PowerPoint.
• Able to work long/odd hours

Preferred Requirements:

• Proven sales track records of at least 5-years
• Class 3 driving license

Personal Traits: Strong communication and interpersonal skills, Ability to work under pressure, Outgoing, Organized, Strong self-disciplined.