Job Description

Manage the supplier relationships for the allocated product lines. Manage the internal database for the allocated product lines. Communication with all internal functions regarding the allocated product lines. Analysis, research, preparation and implementation of activities for the product. Responsibility for market share, revenue and margin. Development of the sales tools and selling proposition for the product. Development of the range to the targets set by the business/hierarchy

Major Responsibilities
A. Product strategy, development and management 30% of time Define product offer & strategic planning for the product. Support sales and market development through campaign, marketing analysis, sales opportunity identification, solution sharing and case study;
 Be responsible for developing the regional product management program for product to support sales activities and global product strategies.
 Product range development for all AP related regions. Define product policies for range. Introduce new products based on strategic growth plan and market requirements;
B. Product data organisation, maintenance 30% of time
 Liaise with suppliers to establish application and x-ref information
 Cross refer TRW factories OE numbers to ICNs and aftermarket part numbers. Resolve queries from the ABUs, such as cross references, application verification and product fitment queries. Liaise with Technical where necessary to ensure fast response.
 Maintain label database
 Manage supersessions, range deletions, etc. both in the system and organise MI note communication to ABUs with Marketing Communications Manager.
 Liaise with all departments concerned regarding NPI
 Define BOMs (Bill Of Material)B. Strategy and Analysis 20% of time
 Product benchmarking against competition, esp. range
 Provide range definition, gap analysis, etc.
 Market analysis
 Forecast
C. Sourcing 5% of time
 Define and implement specifications of packaging, label, inserts and product appearance
 Co-ordination of NPI process including loading the systems
 Co-ordination of samples and drawings for PPAP
 Maintenance of purchase price amendments to systems and deal with operational queries
 Observation of purchase prices and permanent effort of costingD. Product promotion 5% of time
D. Product promotion 5% of time
 Formulate and finalize sales argumentation and product differentials
 Liaise with sales/channel marketing across Asia Pacific to highlight TRW’s features and benefits for the customers

E.  Reporting 10% of time
 Responsible of all Product marketing reports such as sales scorecard, purchasing scorecard, net cost movement, and any new report that business may require
 Coordination of monthly product marketing report to management, management team meeting and VP review slides

Key Performance Measures• Market Share development
• Vehicle Parc coverage
• Part number introductions
• Speed to Market
• NPI Tracker & launch effectiveness
• Reporting

Education & Qualifications
• Essential: Bachelor degree
• Desirable: Major in auto industry related or marketing  
Key Skills
• Proactive and result-Oriented
• Fast learning and able to work under pressure
• Strong computer skills in MS Office and data analysis skills
• Excellent verbal and written communication skills
• Fluent written and spoken English
Experience
• Minimum 3 years’ experience in product management
• Experience of Product Life Cycle (PLC) Management preferred
• Experience of marketing communication preferred
• Knowledge of automotive aftermarket products preferred
• General knowledge of TRW aftermarket product lines & Automotive industry is a plus
Work Environment
• Travel required

Contact Information

Lynn Liu, z607949@zf.com