Main Duties:
- achieve targets within the allocated budget
- Achievement of sales target
- Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
- bsp;To implement professional marketing strategy and tactics optimally
- Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
- Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
- Establish partnership and relationship with KOLs to develop and strengthen brand endorsement
- Development of key account promotion programs together with Sales Team
- Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
- bsp;To help to develop and plan marketing strategy successfully
- Development of Brand Plans and Forecasts for the assigned product, including details of professional brand marketing strategy, resources and sales projections, etc.
- Accurate collection, analyses and monitoring of market intelligence including competitors information
- Gaining market and customer insight through relevant market research programs
- To build up and maintain excellent collaboration with other functions
- Work closely with sales team and external agencies to ensure high quality execution of promotion programs
- Input to monthly rolling demand forecast in consultation with relevant cross functional team
- Input to the development of commercial value appraisals for new products/indication or business opportunities
Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning
Education/Training :
? University degree or above
? MBA preferred
Work Experience :
? Minimum of 4 years’ experience in product management or minimum 3 years’ sales experience plus 1 year product management experience of pharmaceutical or medical device or FMCG industry.
? Demonstrated solid experience in product programs development and execution, with excellent commercial insight.
? Strong analytical skill and experience in product marketing strategy development.
Required pre-requisites skills/experience for this position :
? Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel.
? Proactive in problem solving and a team player.
Passionate for excellent work, self-motivated and customer orientated
职能类别: 产品/品牌主管 产品/品牌经理
关键字: 产品经理 PM 新产品 市场
联系方式
上班地址:力宝广场
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