Job Description
Responsibilities
Manage the supplier relationships for the allocated product lines. Manage the internal database for the allocated product lines. Communication with all internal functions regarding the allocated product lines. Analysis, research, preparation and implementation of activities for the product. Responsibility for market share, revenue and margin. Development of the sales tools and selling proposition for the product. Development of the range to the targets set by the business/hierarchy .
A. Product strategy, development and management 30% of time Define product offer & strategic planning for the products. Support sales and market development through campaign, marketing analysis, sales opportunity identification, solution sharing and case study;
Be responsible for developing the regional product management program for products to support sales activities and global product strategies.
Product range development for all AP related regions. Define product policies for range. Introduce new products based on strategic growth plan and market requirements;B. Product data organisation, maintenance 30% of time
Liaise with suppliers to establish application and x-ref information
Cross refer TRW factories OE numbers to ICNs and aftermarket part numbers. Resolve queries from the ABUs, such as cross references, application verification and product fitment queries. Liaise with Technical where necessary to ensure fast response.
Maintain label database
Manage supersessions, range deletions, etc. both in the system and organise MI note communication to ABUs with Marketing Communications Manager.
Liaise with all departments concerned regarding NPI
Define BOMs (Bill Of Material)B. Strategy and Analysis 20% of time
Product benchmarking against competition, esp. range
Provide range definition, gap analysis, etc.
Market analysis
Forecast
C. Sourcing 5% of time
Define and implement specifications of packaging, label, inserts and product appearance
Co-ordination of NPI process including loading the systems
Co-ordination of samples and drawings for PPAPD. Product promotion 5% of time
Formulate and finalize sales argumentation and product differentials
Liaise with sales/channel marketing across Asia Pacific to highlight TRW’s features and benefits for the customersE. Reporting 10% of time
Responsible of all Product marketing reports such as sales scorecard, purchasing scorecard, net cost movement, and any new report that business may require
Coordination of monthly product marketing report to management, management team meeting and VP review slides
Requirements
Education & Qualifications
• Essential: Bachelor degree
• Desirable: Major in auto industry related or marketing
Key Skills
• Proactive and result-Oriented
• Fast learning and able to work under pressure
• Strong computer skills in MS Office and data analysis skills
• Excellent verbal and written communication skills
• Fluent written and spoken English
Experience
• Minimum 3 years’ experience in product management
• Experience of Product Life Cycle (PLC) Management preferred
• Experience of marketing communication preferred
• Knowledge of automotive aftermarket products preferred
• General knowledge of TRW aftermarket product lines & Automotive industry is a plus
Work Environment
• Travel required
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