The Programming Specialist leads programming of owned (redbull.com and Managed 3rd party (wechat/weibo/ etc.) channels as well as Community Management. They are responsible to build Audience Engagement – reach, frequency and length of interaction across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives social media insights and programming best practices through the organization.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
- Location , Shanghai, China
- Schedule Full-time
- Organisation Red Bull China
Areas that play to your strengths
(all the responsibilities we'll trust you with)
Owned media Management
Leads Programming of Owned (redbull.com) ensure smooth RB order & inventory planning
Ensure regular & efficient content management and local content creation
Ensure owned media content be shared with relevant local KOLs within priority audience
Analyze the content performance and browsing behavior of owned media audience and amplify the influence of Red Bull content
Briefs specific content needs, co-creates Rolling Commissioning Brief with Communications Manager
Defines audience priorities in accordance with Media Network and Marketing teams. Provides performance and audience insights to optimize audience engagement.
Social media Management
Managed 3rd party ( wechat /weibo / other social ) Channels as well as Community Management
Ensure regular & efficient collaboration with outsourced social team
Ensure regular creation and production of local social content
Analyze social trend and steer the social content production with flexibility
Runs Social Media and Community Management, builds Social Content Creator and Influencer Network
Channels & Platform Champion
Identifies potential programming partner channels and builds consistent programming and release plans across the network. Grows locally relevant outlets through partnerships.
Curate social voices on upcoming social platforms and do try-out content on those platforms with a linking to sales mindset
Proactively explore the presence of Austrian Red Bull as opposed to the local version in vertical media to communicate with our priority audience in China such as Football/Bike/Dance/Motorsports etc.
Track the content performance and analyze the audience journey to link the brand awareness to product interest
Defines roles of owned and managed channels, identifies potential programming partner channels and builds consistent programming and release plans across the network. Grows locally relevant outlets through partnerships.
Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys. Develops activation plans with Brand and Communications departments
Your experience includes:
(proven performance in)
Digital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Communications Specialist
Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behavior
Marketing background or affinity
Social nature
Excellent industry knowledge
Analytic thinking with ability to translate into strategy and concrete initiatives
Story teller
Curious, open, creative
Leadership skills, good presenter and motivator
Problem solver and good mediator aligning and coordinating conflict of interest
University degree or equivalent
Fluent in English (verbal & written) and Mandarin
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