Programming Specialist
Red BullShanghaiUpdate time: July 25,2019
Job Description
The Programming Specialist leads programming of owned (redbull.com and Managed 3rd party (wechat/weibo/ etc.) channels as well as Community Management. They are responsible to build Audience Engagement – reach, frequency and length of interaction across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives social media insights and programming best practices through the organization.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Owned media Management
Social media Management
Channels & Platform Champion
EXPERIENCE
Your areas of knowledge and expertise
That matter most for this role:
- Digital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Communications Specialist
- Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behavior
- Marketing background or affinity
- Social nature
- Excellent industry knowledge
- Analytic thinking with ability to translate into strategy and concrete initiatives
- Story teller
- Curious, open, creative
- Leadership skills, good presenter and motivator
- Problem solver and good mediator aligning and coordinating conflict of interest
- University degree or equivalent
- Fluent in English (verbal & written) and Mandarin
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