Responsibilities:

• Map out PR strategy deployment for review and then implement a proactive process proven by KPI and metrics
• Formalize editorial planning, roll-out and reporting cycle; translate anecdotal or qualitative data into actions and plans for revising PR campaigns and press outreach
• To build and maintain positive image of the organisation
• Proactively pitch for celebrity and influencer seeding opportunities to drive maximized brand/product exposure
• Explore new and effective digital channels for building and marketing promotions
• Develop strong business relationships with internal and external parties for promotion programs implementation
• Manage daily content in different digital asset (e.g. websites, social media channels, advertising content) with brand standard
• Provide marketing research and analysis, and specific information for senior management as required
• Manage and control advertising, promotion and PR budgets and expenses
• Any ad-hoc projects assigned by senior management

Requirements:

• Degree holder or above in Marketing, Media Communication or related discipline
• At least 8-10 years or above solid experience in Media, Communications, Public relations or Marketing
• Experience in Retail or F&B industry is a definite advantage
• Well-connected within media & local KOL community and makes evident good media understanding and can pick up new tools quickly
• Strong leadership and organization skills with a strategic mindset
• Sensitive to details and deadlines
• Fluent in both written, spoken English, Cantonese and Mandarin
• Strong interpersonal communication and influencing skills
• Portfolio link or attachment is required