1. Purpose

 The associate brand manager works under direction, providing analysis and input to the development of the brand plan for assigned areas. Supports the team, coordinating the production of marketing materials (advertising, promotional and sales aids) to deliver the agreed brand experience.

2. Typical Accountabilities

• Conducts analysis of information sources (about patients, the market, competitors, HCP’s, payers, and key external experts) to build market and patient understanding
• Spends time in the field to appreciate the perspective of key stakeholders
• Applies understanding of branding positioning and brand expression/identity guidelines in the development of brand assets
• Conducts research and analysis to inform thinking about priority patents opportunities and strategic drivers
• Liaises with external agencies, providing the day-to-day point of contact for the development of marketing messages and activities for key audience groups
• Researches channel options (traditional and digital) and evaluates effectiveness/efficiency to reach defined target audiences
• Develops materials for the salesforce to support sales effort and educate sales representatives on company and competitors’ products
• Ensures marketing materials adhere to company standards and regulatory guidelines
• Monitors results and produces reports on performance and effectiveness versus targets for assigned areas of the brand experience plan
• Provides analysis to support sales forecasting
• Assists with the development of budgets and the monitoring of expenditures

3. Functional Capabilities

• Patient centricity
• Translate information into actionable insight
• Build differentiated portfolios
• Define winning brand strategies
• Generate game chancing ideas
• Design compelling experiences
• Execute with brilliance
• Engage with the broader ogranization

4. Essential Qualification

• Bachelor’s degree
• 4-6 years of pharmaceutical experience
• 4-6 years of sales and/or marketing experience
• Project and time management skills
• Flexible approach (able to deal with shifting priorities and irregular workload)
• Communication and presentation skills

5. Desired skills or requirements

• Experience on RI therapeutic area
• Marketing qualifications

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.