Regional Brand Lead – Fillers – Allergan Aesthetics Western Europe & Canada
AbbVieMarlowUpdate time: March 24,2022
Job Description
About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com. Regional Brand Lead – Fillers – Allergan Aesthetics Western Europe & Canada JOB SUMMARY: Reporting to the Area VP, Allergan Aesthetics (AA), Western Europe & Canada (WEC). No Direct Reports The position will be the principal connect between ISM and the countries in WEC by helping countries carry out portfolio prioritization in line with the AA International Marketing strategy. This individual will understand and advocate for country marketing needs and ensure that needs are heard and prioritized effectively. The incumbent will also ensure the percolation of Brand and Launch strategies from ISM to countries and will help countries get access to tools, training and resources needed to build Execution Excellence assessing, building, and augmenting marketing capabilities in the different countries. In addition, the position will directly lead strategic initiatives and key projects for the region. This includes leading cross functional teams, project management, new product launch planning and tracking. The head of strategic marketing will work with the countries and WEC LT to ensure country priorities, resource allocation and activities are aligned with the international, area and local plans. DUTIES AND RESPONSIBILITIES 1) Leading strategic alignment between ISM and WEC countries - 40% Liaising with ISM on an ongoing basis to present the strategic needs of each of the WEC countries to ensure adequate attention and support from ISM for: Portfolio prioritization Launch readiness in countries in the form of Plans, Tools, requisite Training, and relevant information needed for launch success. Ensuring alignment between countries and ISM with regards to brand strategies; ensuring percolation of marketing plan from ISM to countries. Working along with all WEC Functions (Medical Affairs, Finance, Price Trade Channel, HR, Strategy and Business Excellence etc.) to ensure deployment of Marketing Plans. Oversee AMI plans and activities per country and ensure alignment with strategic plans. Assess and augment AMI capabilities in countries to ensure appropriate dissemination of medical education. 2) WEC Strategy and Regional Project Management – 40% Leverage International Filler Brand strategies for WEC and priority markets within AA Support other WEC markets working with cross functional teams in building their strategic and tactical plans Optimize brand strategy into a full portfolio approach Project Management for key priorities within WEC Partnering with local markets on go-to-market/launch strategy including marketing campaigns, communication etc. Curate and share best practices and process efficiencies across team Lead new product launch planning and implementation Ensure country execution is aligned with the regional priorities Lead WEC Governance 3) Capability Building – 20% Assess and augment marketing capabilities in all the countries to ensure countries have A-class marketing talent. Structure and conceptualize on-going marketing capability building programs for WEC to ensure the Marketing team is equipped with the latest knowledge and skills to support business growth. Focus on building capabilities in the areas of Digital marketing as a key driver for market differentiation and business growth. Build top class launch capabilities across WEC. Qualifications Education & Experience Bachelor’s Degree in medical / pharmaceutical Sciences and/or Business Studies An MBA or equivalent qualification in Marketing would be preferred Overall experience of around 15 years or more, including Pharma Marketing experience of around 8-10 years at a Country / BU level for a large business Past experience of Sales / Sales management / Marketing management Project Management and a proven track of leading cross functional teams Experience and in-depth understanding of one or more of Allergan Aesthetics Key TAs would be a plus Essential Skills, Experience, and Competencies (includes Licenses, Credentials) Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplace Strong strategic and conceptual thinking skills. Strategic Planning to drive the vision, overarching strategy, and positioning for Botox at the area level. Strong Project Management and/or Product Launch skills Excellence in Managing key Brand portfolios at a country level. Significant capabilities in tracking the latest market tends and generating outside-in perspectives. Excellent communications skills, both written and verbal Strong inter-personal, motivational and influencing skills Self-starter able to operate effectively within a matrix organization. Excels in a fast paced and dynamic environment, calm under pressure. Other requirement (i.e. travel): 50% International Travel Location: Preferable Marlow #LI-AP1 Travel Yes, 50 % of the Time Job Type Experienced Schedule Full-time Job Level Code M About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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