About Bentley Systems:                                                                                    

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works, utilities, industrial plants, and digital cities. Bentley’s MicroStation-based open modeling applications, and its open simulation applications, accelerate design integration; its ProjectWise and SYNCHRO offerings accelerate project delivery; and its AssetWise offerings accelerate asset and network performance. Spanning infrastructure engineering, Bentley’s iTwin Services are fundamentally advancing BIM and GIS to 4D digital twins.

 

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers.

 

If you are interested in this role, please submit your CV and short motivation in English

 

 

Regional Engagement Marketing Manager for LATAM

 

Location:

Mexico City, Mexico

 

We are currently seeking a Regional Engagement Marketing Manager for LATAM. The role will be vital for driving revenue and profitability by generating and converting, quality leads through flawless execution of highly targeted campaigns against key segments and overall marketplace objectives.

This role will be responsible for digital marketing strategies and marketing automation. Experience with paid content marketing, web copywriting, paid media, managing C-level events and virtual events is needed. This role will also include Account-Based Marketing programs and strategies to attract and engage users within target accounts.

 

In this role, you will be responsible for using Marketing Automation and Demand Generation tools to support new business growth goals, as well as programs to support user adoption. This position will report directly to the Senior Engagement Marketing Manager Team Lead for The Americas.

 

Responsibilities:

• Oversee the global marketing programs by localizing and implementing marketing automation programs. These include but are not limited to best practices for email marketing, web content, landing pages, localized campaigns, PR, social channels and advocacy programs, paid media programs and virtual and physical events. Develop strategy for lead nurturing processes and CRM integration, leveraging best practices and testing to optimize conversions and performance.

• Develop and implement multifaceted lead generation and nurturing campaigns to capture, qualify, score, and nurture leads that result in dollars to pipeline

• Oversee development of localized content and workflow process publish localized website and marketing content to support sales and regional programs; participate in overall sales strategy to support growth regions

• Develop and grow automation programs include personalized content based on personas and region, including virtual events, digital content, email marketing and paid programs that enhance the lead qualification process

• Deliver personalized campaigns with unique content/data specific to individual prospects
• Identify, source, negotiate and manage all external target lists and paid programs
• Assess analytics capabilities to measure and report on all B2B marketing efforts, including list generation/quality; messaging, design and creative testing; and target segments

• Manage relationships/collaborate with sales, agencies, sales and other vendor partners, as necessary

 

Requirements:

• 5+ years successful track record of B2B digital/inbound marketing including marketing automation, field marketing, page development, content marketing, sales enablement, and demand creation

• Experience in identifying target audiences and devising digital plans and programs that engage, inform and motivate

• Proven record of supporting sales to meet or exceed pipeline and bookings targets
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs

• Experience with email and marketing automation tools, analytics and conversion tools, ad-servers and tagging

• Experience in optimizing landing pages and sales funnels
• Excellent analytical skills with the ability to think strategically as well as implement tactically
• Solid knowledge of website analytics tools, particularly Google Analytics
• Excellent communication and presentation skills and the ability to work at all levels of the organization

• Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands with high attention to detail

• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

• Must have extensive experience with SAP, Salesforce and Hubspot or related demand generation and marketing automation tools; experience with SITECORE, CMS and social/ad platforms beneficial

• BA or BS degree (MBA in marketing or related business degree preferred)

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-500 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.