Regional Market Development Manager (12 months fixed term)
Australia - Melbourne, Singapore - RemoteUpdate time: August 20,2020
Job Description
When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of more than $25 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
Job Title: Regional Market Development Manager, Asia Pacific Japan (12 months fixed term contract)
Location: Melbourne (preferred); or Singapore
Reports to: Director, Regional Market Development APJ, Genetic Sciences, Clinical Next Generation Sequencing
How will you make an impact?
You will be responsible for leading the transformation of the business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth. This is done by driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ). You will partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations, and drives the development/execution of campaign materials to generate demand through the digital and sales/distributor channels.
What will you do?
Category/Business Management
Job Title: Regional Market Development Manager, Asia Pacific Japan (12 months fixed term contract)
Location: Melbourne (preferred); or Singapore
Reports to: Director, Regional Market Development APJ, Genetic Sciences, Clinical Next Generation Sequencing
How will you make an impact?
You will be responsible for leading the transformation of the business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth. This is done by driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ). You will partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations, and drives the development/execution of campaign materials to generate demand through the digital and sales/distributor channels.
What will you do?
Category/Business Management
- Develop strategic, multi-channel integrated marketing plans for Genetic Sciences Division, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
- Work closely with global and regional product market development teams to guide the development of messaging and creative content for Genetic Sciences that conveys strong value propositions and clear advantages for our product offering
- Find, nurture and maintain customer advocates and identify collaboration opportunities to drive content development; leverage partners to champion our solutions
- Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products
- Collaborate and ensure alignment of marketing plans among Global Market Development, Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders
- Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes
- Maintain knowledge of the trends and competitive situation in academic, translational, and clinical research, biotech/pharma research, or other assigned markets
- Partner with Product Management and Global Market Development to develop and deliver sales training and support materials
- Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Region Segment Campaigns and New Product Launches
- Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions including:
- Campaign planning, alignment with global and territory/country
- Campaign roll out in region, including region/country adaptation and execution
- Campaign materials, communication deliverables, digital, web content and arranging translations as appropriate.
- Industry and customer events around portfolio, including educational programs/workshops
- In partnership with territory/country teams build region industry relationships/key opinion leaders
- Responsible for new product introduction/launch execution (NPI) and deployment plan, including, local web content and local activities to support launch
- Sales Training delivery
How will you get here?
Education
- Bachelor’s degree in science, marketing or business management
Experience
- Marketing and/or sales experience preferably within Life Sciences
- Successful track record of achieving results through and in collaboration with others.
Knowledge, Skills, Abilities
- Product Sequencing, qPCR, Microarray
- Customer segment: Academic/Translational
- Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data.
- Excellent analytical, communications—both oral and written,
- Project management skills
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