Responsibilities:

• Build marketing campaigns focused on promoting the Toys“R”Us & Babies“R”Us brand across Toy“R”Us Asia’s 10 markets, with added focus on Japan, China Hong Kong & Singapore.
• Work with the Asia country marketing teams to maintain a regional marketing calendar and ensure all local markets anniversaries key sales events throughout the year.
• Work with the Asia country marketing teams, regional creative team & external agencies to ensure all marketing communication (online & offline) are within brand style guide and follow the Toys”R”Us tone of voice.
• Work with external agencies & internal regional marketing teams to ensure brand awareness is being driven through proactive consumer & corporate PR events as well as media engagement
• Work with Asia country marketing teams to measure ROI from key campaigns and promotions is being measured and develop strategies to increase marketing ROI.
• Analyze data, develop strategies & recommended solutions to leverage different sales / marketing gaps & opportunities
• Work with external agencies & internal regional creative teams to develop marketing toolkits for key campaigns and events throughout the year.
• Develop relevant partnerships between Toys“R”Us Asia and other leading brands / loyalty programs
• Routine market visits to stores across the region and develop initiatives & activations to improve customer experience in-store
• Follow the latest retail trends & provide industry best practice that include, but not limited to – catalog and instore decoration, customer experience, retail technology, blogs / influencers relevant to parents & kids etc
• Routine analysis of campaign highlights from competitor brands for key campaigns and product launches throughout the year.
• NEW PROJECTS – Setup & lead Asia wide CSR strategy. Setup & lead the strategy for Geoffrey the Giraffe (Toys“R”Us Mascot)

Requirements:

• 7 - 8 years of Marketing experience for a leading multi-brand retail or consumer brand
• Must have experience in building marketing and brand strategies as well as managing campaigns for different products
• Must have experience of working in a regional multi-cultural environment and managing projects involving different countries.
• Professional experience should span across marketing promotion management, brand management, PR, events, marketing communication. Digital Marketing is beneficial but not mandatory
• Requires a perfect mix of left brained Analytical thinking combined with right brained creative thinking
• Fluency in English is mandatory. Japanese / Cantonese / Mandarin is beneficial but not required. English copywriting is beneficial.
• Willing to travel within Asia, primarily to Japan, China & Singapore.
• Experience with kids / toys brands is beneficial but not mandatory
• Looking for a team player with a fun loving, positive attitude

We offer 5-day work week and below comprehensive salary package to the right candidate.

• annual leave
• birthday leave
• child care leave
• marriage leave
• performance bonus
• study sponsorship
• medical coverage
• life insurance

Please forward your resume stating current/last salary with salary expectation and date available via 立即申請 button.

Please visit our website at www.toysrus.com.hk

(All information collected will be used for recruitment related purpose only. It might also be disclosed to other associated companies of Fung Group and Toysrus Group for job matching of similar vacancies.)