Regional Marketing & Communication Specialist
BrukerBeijingUpdate time: June 19,2019
Job Description
Overview
The incumbent will coordinate regional marketing & communications activities mainly in China and also in APAC region except Japan. This encompasses Events coordination and support for the local market communications. The incumbent will work in an international team.
Responsibilities
Events coordination (50%)
- Responsible of the coordination of conferences and tradeshow including logistics (i.e., space booking, utilities etc., hotel reservations, catering, shipping of show materials as needed)
- Ensures maximal brand visibility at these events while staying in the defined budget
- Reports on lead generation at events & manages upload to SF. com
- In charge of successfully organizing the Bruker BioSpin Users’ Meeting in all major cities in China and other APAC countries
- Responsible of the coordination and integration of marketing activities with other Bruker divisions at joint events (e.g. BCEIA, Analytica China and other cross segment events…)
- Requires occasional show participation to manage on site events. This may represent up to 25% of the time (up to 40/50 days per year)
- Supports marketing/sales teams while off site at tradeshows
Advertisement online and offline (20%)
- Manages the online booths, e.g. regular update of materials (all collaterals) on the online booths platforms, providing a monthly reporting on online booth tracking and the results (clicks, leads)
- Consolidates the leads from online resources and upload to salesforce.com
- Coordinates the webinars and other online activities
- Search and recommend advertisement opportunities to promote the company and products
Web & Digital content coordination （10%）
- Realizes audit of immediate fixes to be applied to Bruker.com/cn
- Updates on a frequent basis bruker.com/cn (events, product pages, news)
- Optimizes SEO/SEA program on bruker.com/cn
- Coordinates and executes the animation local Social Media channels (different WeChat accounts)
- Reports on a monthly basis of the Social Media activity and lead generation
- Supports the web site launch in 2019
- Supports pre- and post-event digital activities: emailing’s, special actions, online survey
Internal Procedures coordination (20%)
- Coordinates collateral translations, print and distribution
- Coordinates the print of brochures and posters, orders the goodies, and other collaterals
- Assists in general office/marketing administrative duties,
- Coordinates and source the stock of local promotional items
- Ensures successful collaboration with the logistics team
- Supports global communications team
Qualifications
- Bachelor’s degree required, advanced degree a plus. Marketing degree or formalized training desired
- Spoken language: Fluent in English & Chinese, others would be a plus
- Three to five years’ experience in a Marketing & Communications or similar role required
- Ability to handle different and multiple tasks and projects and tasks simultaneously, in the perfect respect of the time constraints with an extreme attention to details and the end quality.
- Ability to travel especially to the most important events
- Excellent skills in planning, prioritizing and organizing, able to meet deadlines
- Strong interpersonal skills with the ability to work effectively cross-functionally in an international team and environment
- Genuine interest in technology and research
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