Responsibilities

• Work with IDT APAC regional Marketing, IDT Product Management,
  and IDT Sales and Commercial Marketing Managers to develop accurate
  marketing personas, effective China-specific customer segmentation
  strategies, insightful buyer journeys, and useful value propositions and
  key messages.
• Convert this customer and market insight into China marketing
  strategies that drive successful lead generation and product launch
  campaigns.
• Collaborate with localization vendors, content writers,
  branding and public relations, collateral design, and search engine
  optimization experts to ensure that China campaign tactics match market
  segment needs.
• Partner with commercial marketing, digital marketing, marketing
  automation, and web development experts to ensure that marketing campaigns
  are executed well and in a timely fashion.
• Work with IDT leadership to support joint China business
  activities and partnerships with key customers and industry groups in
  China.
• Monitor the success of China marketing campaigns by using
  advanced digital tagging and metrics to ensure that key performance indicators
  are met and campaigns demonstrate a positive return on investment.

Professional Experience

• Minimum of five years of experience in regional commercial
  marketing, business development, customer management, or lead generation
  activities preferred.
• Minimum of three years of experience with IDT market segment or
  related life sciences technology and market segments required.
• A strong understanding of IDT market segment and customer needs
  across China required.
• Fluency in English and Mandarin required.
• Experience working with Baidu pay per click (PPC) advertising
  and WeChat social channels required.
• Experience working with Baidu search engine optimization (SEO)
  strategies required.
• Experience writing online web content (optimized for search)
  required.
• Product marketing experience a strong plus.
• Experience working with IDT services a strong plus.
• Experience using content workflow management tools (Kapost,
  etc.) a plus
• Experience using cloud-based project management services a
  plus.
• Kapost workflow management tool experience preferred.
• Thorough knowledge of Microsoft Office (Word, Excel, PowerPoint)
  preferred.

Education

• Bachelor’s degree required, MBA preferred
• Bachelor’s degree in Biology, Genetics, Biochemistry, or
  related life sciences field preferred.

Other Qualifications

• Ability to travel both regionally and internationally.
• Strong communication and presentation skills required, with the
  ability to multitask and prioritize large projects
• Superb negotiation and influencing skills a must
• Statistical analysis very helpful
• Strong analytical and troubleshooting skills required
• Strong people management skills required; with proven ability
  to influence, work, collaborate, and communicate with regional Sales teams
• Ability to perform under stress when confronted with emergent,
  critical, unusual, or dangerous situations, or situation in which working
  speed and sustained attention are make-or-break aspects of the job.
• Ability to perform a variety of duties, often changing from one
  task to another without loss of efficiency or composure.
• Ability to maintain both a high standard of courtesy and
  cooperation in dealing with co-workers.
• Ability to accept responsibility for the direction, control or
  planning of an activity.

上班地址：上海