Job Summary This is an essential role in a content creation team for Commercial, Industrial and Residential buildings: the Content Specialist for Residential Buildings is to cooperate closely with Segment Leader for Residential Building Segment, Segment Marketing Communications Manager and colleagues from respective business units in order to define marketing campaigns, which are in line with the business and product strategies for the Residential Buildings and resonate well with target audiences in the Residential Industry Segment. The content specialist is responsible for development of a comprehensive content creation plan for target personas, as well as orchestration of English master content creation working closely together with other functions including subject matter experts, art directors, copywriters, DTP and video production teams, UX experts etc. Job Responsibilities Support Segment Leader, Segment Marcom Manager and relevant business units in defining marketing campaigns for main target audiences Work together with Segment Marcom Manager on developing a content strategy and content creation plan Coordinate timely creation of segment marketing communication assets, which resonate with target personas at different stages of their customer buying journey Cooperate with local marketing teams to ensure timely localization and proper usage of the content in EMEA countries Support Segment Marcom Manager in communication with local marketing teams as well as collection and management of local content related feedbacks Track and understand results of local residential campaigns and help optimize the content. Qualifications Qualifications Preferred education level: Minimum bachelor level degree with postgraduate qualification in marketing or related field preferred. Years and area of experience required: 5+ years’ experience and a proven track record of successful B2B and B2C marketing of electrical components within the Residential Buildings industry segment, including electrical installers, property developers, individual property owners etc. Technical knowledge: Understanding of main target audiences in residential buildings segment, including electrical installers, property developers, individual property owners etc. Experience from running voice of customer surveys and analysis is a plus. Experience in developing integrated marketing activities for both flow and project business. Experience from partner / channel marketing is a plus. Experience of driving processes with external or internal marketing agencies (SEO, graphics, web, video, etc) Knowledge of Continuous Improvements and SCRUM methodology, as well as LEAN approach is a plus. Copywriting skills is a plus. Fluent English. Strong written & oral communications skills. Good presentation skills. Good interpersonal skills. Soft skills: Business acumen and ability to see customer challenges as opportunities. Analytical mindset, attention to detail, planning capabilities. Ability to work in a highly international environment /in virtual teams (across different locations) / in a matrix organization. Experience in working in large multinational companies. Great learning and listening ability. Ability to execute multiple and complex projects simultaneously. Strong customer-orientation. #LI-AM5 What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Europe, Middle East, Africa Organization: ES EMEA Sales and Marketing Central Job Level: Team Leader/Supervisor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: No