Respiratory Marketing Lead & Severe Asthma Business Manager
AstraZenecaMalaysia - petaling jayaUpdate time: July 26,2021
Job Description

AstraZeneca is a leading global biopharmaceutical company. We believe the best way we can help patients is to focus on breakthrough science to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines.

At AstraZeneca Malaysia, we aim to be the fastest growing pharmaceutical company in Malaysia in the therapeutic areas of cardiovascular, diabetes, oncology and respiratory. Through this ambition, we are confident that we can transform the lives of Malaysian patients by ensuring that they have access to life-changing medicines. Working here means being a member of our family in making a difference in delivering better health for Malaysian patients.

As a Business Unit Manager, you will be responsible in developing and leading assigned products to its optimal potential throughout the product lifecycle. Additionally, you will develop sales representatives’ ability to influence customers’ prescribing behaviours to deliver target sales and build AstraZeneca’s long-term business within the district

Key Responsibilities

Marketing

  • Designs, implement and evaluates marketing activities of assigned brand, which may include distribution channel solutions

  • Understand the customers and environment by conducting market research.

  • Formulate and implement the Marketing Strategy and support the sales team to deliver the sales objectives and initiatives.

  • Build KEE endorsement and demonstrate high level of product knowledge in the therapy area.

  • Monitor performance and A&P budget.

  • Complete annual business update (ABU) and strategic review (SR).

  • Coach, mentor and support identified Brand Managers in key development areas

Sales

  • Develop and ensure optimal execution of plans of action, field tactics program and territory plans by district team

  • Conduct SWOT analysis of market/competitors to identify district business opportunities

  • Develop district Business Plan based on key objectives and allocate resources

  • Maintain contact and relationship with key accounts/customers and update district customer database and target segmentation regularly

  • Coach and develop teams including recruitment, performance management and training

  • Manage life cycle of new product launches focusing on the pre-launch phase of the product

  • Collaborate with internal stakeholders in preparation for launch of new products

Essential Requirements:

  • Your education background is in science or marketing preferably with an MBA from a top university.

  • You have experience in pharmaceutical sales and marketing.

  • You are fluent in English with strong communication skills.

  • You adapt quickly and flexible in a dynamic learning environment.

Date Posted

26-Jul-2021

Closing Date

27-Jul-2021

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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