Retail Business Strategy Specialist (PC & Van)
Mercedes-BenzCătre locație: seoulUpdate time: May 30,2022
Job Description

Business analysis and campaign planning for CS business and CSI (PC+VAN)
- Wholesale/retail business analysis and campaign planning
1. Analyze business status through wholesale and retail business data and extracting insights for business improvement
2. Plan actionable wholesale/retail campaigns based on the derived insights
3. Define the contents necessary for campaign execution, such as campaign target, period, and required budget
- Campaign execution preparation and results analysis
0. Discuss the contents necessary for campaign planning with internal/external stakeholders
1. Write campaign proposals and go through the internal approval process
2. Communicate approved campaign contents with internal and external stakeholders necessary for campaign execution
3. Prepare and execute promotional materials, CRM, etc. for campaign
4. Create a report on the campaign results and analyze the effectiveness of the campaign
5. Create lessons learned for the next campaign according to the derived campaign results, and communicate with dealers who are not effective in the campaign
6. Proceed with necessary procedures such as settlement with the dealer and internal approval after the campaign

Digital KPI/CSI improvement strategy design and dealer steering (PC+VAN)
- Improvement strategy design
0. Regularly create digital and CSI KPI reports, monitor and analyze KPIs
1. Discover insights through report analysis, establish strategies for KPI improvement
2. Discuss improvement plans and action items with relevant stakeholders
3. Share and communicate improvement results with relevant stakeholders
4. Have monthly and quarterly performance meeting with internal stakeholders to present the status of target and KPI achievements
- Dealer Steering
0. Analyze KPIs by dealer and service center level and communicates with dealers to improve KPIs
1. Develop dealer motivation programs and incentive scheme
2. Plan dealer motivation programs and go through the necessary procedures for internal approval, and execute
3. Organize and settle the results after the motivation programs for dealers

Retail consulting for retail business improvements (PC+VAN)
1. Select dealers who need improvement of KPIs, analyze the current status of dealers, and organize consulting materials
2. Consult with dealers and improve results through continuous consulting and monitoring program
3. Share and communicate improvement results with relevant stakeholders
4. Find an appropriate consulting company and provide consulting to dealers by guiding consulting companies according to the purpose
5. Manage consulting companies and perform tasks necessary to work with a consulting companies

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