Performance Marketing Specialist

Responsibilities

• Coordinate with corporate media teams, China team and local partners to plan and implement China Omni-channel performance marketing plan among SEM, SEO, DSP, retargeting, affiliate marketing and mobile marketing all channels [Own Site/APP] and Tmall Pavilion Doors.
• Brief in material requests and monitor delivery timeline of creative materials for display ads
• Keep abreast of all new media opportunities
• Responsible for financial tracking of all out-going payments to all 3rd party media
• Performance marketing frame work development, budgeting and channel strategy across media buying and affiliate marketing.
• Performance marketing planning of digital campaigns based on brand communication objectives
• Make the online brands management effectively, including all actions related with project positioning, promotion, and activates; Digital media relationship build-up, maintain and management
• Cooperate with retail, social media, Editing and PR team on contents development and management to maximize Bought and Earned media value
• Manage working relationships with digital agencies or partners
  

Requirements

• Strong expertise in mobile marketing
• Understanding of internet technological capabilities and web marketing, including best practices
• Relevant knowledge and experience of digital marketing, digital media and e-commence
• Ability to build, lead and deliver results with a clear sense of urgency.
• Good project and time management skill; Strong analytical skill
• Ability to assess, hire and deploy the right internal and external resources to achieve the objectives.
• Ability to multi-task across multiple SKU’s and categories.
• Relationships with and/or knowledge of digital vendors and providers.
• Mobile marketing expertise and has existing relationships; Proven ability to effectively use mobile marketing and execute digital media strategies
• Must have outstanding communication skills with emphasis on cross functional work environment.
• Ability to work within a budget, maximizing cost performance under a goal-oriented environment
• Proactively self-driven, good English in oral and written
• Education: Typically a B.A. or B.S. degree or equivalent experience required
• 2 years of digital marketing related experience
  

上班地址：静安嘉里中心