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In this role, you have the opportunity to
taking part in building in-house paid search capabilities in CEE region.
You are responsible for
Planning and creating all types of SEM campaigns based on defined KPIs
Analyzing and evaluating the results of keywords by using Google Ads and Google Analytics
Close cooperation with Digital Marketing Managers
Extending marketing communication based on DSA campaigns, internal search engine and external tools
Tracking the actions of key Philips' competitors on Google
Creating campaigns using SA360
Implementing changes by using Google Ads Editor
You are a part of
a passionate digital professionals team which drives the digital transformation within the organization.
To succeed in this role, you should have the following skills and experience
min. 1 year of experience in SEM campaigns
Familiar with different SEM tools for traffic, brand awareness and performance campaigns
Experience in e-commerce campaigns /Google Merchant Center configuration as well as leading and optimizing PLA/ Google shopping campaigns/
Very good command of Google Data Studio, MS Excel and SIilarweb
Experience in providing trainings related to SEM campaigns
Experience in using Search Ads 360
Familiar with google Analytics and Google Ads
Strong research abilities with excellent analytical skills
Data driven mindset with strong communication skills
Fluent in Polish and Business English is a must
Experience in RTV/AGD, Beauty or Health categories would be a strong asset
In return, we offer you
A path towards your most rewarding career. Philips is growing its SEM capability enterprise-wide. Succeeding in this role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
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