Our client is South East Asia's leading personal financial portal aiming to help consumers compare loans, insurance and credit cards.

Responsibilities:

• Execute search engine optimization excellence in Hong Kong
• Execute marketplace content creation / copywriting following SEO best practices
• Assist technical SEO engineering approach for on-site SEO best practice
• Compile, measure, and interpret key metrics,  (lead acquisition and conversion rates), that are tied with specific organic performance marketing campaigns
• Recognize, propose and test new SEO tactics to enhance organic search performance - this should include a robust measurement framework and learning agenda
• Audit, plan and execute off-site SEO campaigns leveraging key online influencers and content syndication partners, etc.

Requirements:

• At least 2 years of direct, relevant experience in SEO and SEO Copywriting (strong preference for experience within a leading eCommerce and tech company)
• Proven track record in delivering successful SEO campaigns
• Well knowledge in the SEO landscape in Hong Kong and how it is evolving in the region
• Well knowledge in search marketing and SEO tools
• Show an excellent understanding of technical SEO troubleshooting techniques
• Well understanding of ethical off-page SEO and updates in Google Algorithms
• Show an excellent understanding of LSI keyword research (in traditional chinese) for each marketplace category and identifying existing as well as new and innovative ways to increase higher organic Share of Voice (SoV)
• Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements.
• Advanced configuration and analysis experience/certifications are desirable.
• Google analytics and Google search console experience are essential.
• Strong communication skills and attention to detail essential