Position Description: About Lenovo Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! IDG (Intelligent Device Group) – The IDG at Lenovo houses our PC and Smart Devices.  We combine investment in high-growth segments (workstations, gaming, visuals, thin and light devices) with new innovation in the smart device categories and continue to explore new opportunities across AR/VR, artificial intelligence (AI), Internet of Things (IoT), security and as-a-service solutions. The SMB Campaign Manager is a key player in managing marketing initiatives aimed at driving awareness of and consideration for Lenovo solutions with SMB customers. This position supports the WW SMB Marketing organization and collaborates across multiple teams to understand our business and marketing objectives. The SMB Campaign Manager is responsible for defining SMB marketing strategy and campaign plan and overseeing the execution of activities to help achieve those objectives to drive overall business growth. RESPONSIBILITIES • Partner with SMB business and WW marketing stakeholders to understand segment strategies, objectives, and priorities • Define the marketing strategy, engaging business and geo stakeholders throughout the process • Build internal expertise for the SMB segment by deeply understanding and widely socializing industry insights, audience segmentation, and the customer decision journey (CDJ) • Partner with cross-functional teams to craft the execution plan keeping in context the CDJ • Maintain the SMB target audience framework, value proposition, and messaging strategy, ensuring all produced content clearly aligns • Educate WW stakeholders and external partners on relevant campaign elements to drive cohesion across internal and external activities • Work with the agency and internal teams to manage campaign assets creation • Work with the geo marketing teams to help drive the implementation of the global campaign execution framework and guide them through the localization process • Establish campaign and supporting program KPIs and targets • Review campaign performance data and manage optimization strategies with key stakeholders • Manage the quarterly marketing budget and associated operational activities Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world.  We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands.  Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.  By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Learn more about why it’s great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo #### Position Requirements: SKILLS & QUALIFICATIONS • Bachelor’s degree or equivalent industry experience in Marketing or relevant field • 7+ years of B2B Marketing experience for a hardware and/or technology company • Experience building integrated go-to-marketing strategies and marketing campaigns • Demonstrated ability to think creatively • Ability to think strategically, but also have exceptional attention to detail • Previous budget management experience required • Proficiency in global communication standards • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers • Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time • Strong analytical and quantitative capability to determine program effectiveness and impact Preferred Qualifications: • Demonstrated understanding of the SMB customer audience We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.