About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries. www.bentley.com.

 

Location: Exton, PA; Philadelphia, PA; or remote office capabilities dependent on candidate experience.

 

Position Summary:

The SMB Digital Marketing Manager (DMM) will be responsible for go-to-market, lead generation and nurturing campaigns for designated product lines and helping drive demand for our ecommerce site, working in alignment with the Product Marketing Managers. The DMM ensures campaigns are delivered on schedule, completed within budget, and achieved performance targets. In this role you are also responsible for managing lead flow, routing, and tracking; and should have hands-on experience using marketing automation platforms and CRM systems to develop, track and report on campaign performance and lead generation pipelines.

 

Key Responsibilities Include:

• Manage campaigns from beginning to end, providing recommendations for the model and workflow of aligning content strategy, offers and sales enablement to achieve KPIs
• Provide best practices, strategy, and recommendations to ensure optimal outcomes for each campaign
• Create and monitor demand gen campaigns and recommend improvements to optimize conversions
• Coordinate content marketing and create campaigns to support global team 
• Coordinate with teams responsible for success, including key stakeholders in Sales, Engagement Marketing, Product Marketing, Creative Services, Web, Sales Operations, Localization and Regional Marketing
• Provide regular updates on campaign performance and refine digital marketing strategies as needed, including copywriting, landing page, offers and ad strategies to drive traffic and conversion
• Conduct A/B testing to continually improve results; monitor analytics to provide campaign reports

 

Other Duties:

• Execute and manage the campaign schedule and run regular status meetings with stakeholders and be prepared to report on outcomes and results
• Provide campaign reporting and analytics using Google Analytics, HubSpot, Conductor, Mouseflow, PowerBI, QlikView and other available data sources on how well the campaign is performing against defined KPIs. These include response and conversation rates for individual tactics and offers and tracking results against sales pipeline or attendee targets. 
• Collaborate with stakeholders to define specific campaign KPIs and develop the tracking and reporting strategies to be able to measure ROI
• Improve Campaign ROI performance by managing an integrated marketing mix and providing fact based, expert advice to teams and Regional Engagement on the most effective mix of tactics / offers applicable to each region
• Work in conjunction with the Marketing Program Manager to specify all attributes of the primary target audience to determine refined target lists and segmentation based on persona
• Provide input on search engine strategies and campaigns, SEM and SEO

 

What You Bring to The Team:

• 10+ years successful track record of B2B digital/inbound marketing including marketing automation, persona-based marketing, journey mapping, virtual event marketing, website content development, presentations, demonstrations and online marketing strategies

• Experience in identifying target audiences and devising digital plans and programs that engage, inform and motivate

• Proven record of supporting sales to meet or exceed pipeline targets
• Experience creating and implementing successful, demand creation, lead nurturing and customer retention programs

• Experience with email and marketing automation tools, analytics and conversion tools, ad-servers, programmatic and remarketing

• Experience in copywriting, optimizing landing pages, A/B testing
• Excellent analytical skills with the ability to think strategically as well as implement tactically
• Solid knowledge of website analytics tools, particularly Google Analytics
• Excellent communication and presentation skills and the ability to work at all levels of the organization

• Strong leadership skills

• Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands with high attention to detail

• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

• Should have experience with marketing automation and CMS systems, HubSpot and WordPress, or other platforms, such as - Salesforce, Pardot, or Eloqua.
• Previous experience managing marketing automation platforms and ecommerce websites is beneficial.
• Google Ads, Google Analytics, Google Tag Manager, or HubSpot certifications are beneficial, but not required.
• BA or BS degree in Marketing, Business or Communications

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.