Position Description: About Lenovo Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! IDG (Intelligent Device Group) – The IDG at Lenovo houses our PC and Smart Devices.  We combine investment in high-growth segments (workstations, gaming, visuals, thin and light devices) with new innovation in the smart device categories and continue to explore new opportunities across AR/VR, artificial intelligence (AI), Internet of Things (IoT), security and as-a-service solutions. Lenovo is looking for a SMB Marketing Manager - Lead & Demand Gen to join our WW SMB Marketing team. Within this team, the Campaign and Content marketing function is responsible for strategizing, designing, and producing demand generation and thought leadership marketing and campaigns for the SMB segment. The SMB Marketing Manager – Lead & Demand Gen will be responsible for: \- Develop, maintain and execute demand generation plans aligned with business goals. \- Develop a deep understanding of customers, products, and the buyer’s journey. \- Work closely with other departments to build cross-functional cohesion. \- Present to upper management to get buy-in and secure budgets, as well as report results. \- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy. \- Define Account-Based Marketing strategy and execution planning, encompassing our multiple ABM tools. \- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. \- Measure, analyze, and report campaign performance. Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world.  We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands.  Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.  By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. #### Position Requirements: \- Bachelors degree \- 5+ years of marketing experience for a hardware and/or technology company \- B2B content creation \- Excellent written and spoken communication \- Lead/Demand Gen experience \- Proficiency in global communication standards \- Good storyboarding skills for ensuring a coherent and strong narrative in all content \- Experience running demand/ lead gen campaigns \- Ability to understand data and insights and derive actionable and powerful messages from it Good to have skills: \- Ability to write content and give actionable guidance to the writers to create better copy \- Understanding visual narrative and the interplay of strategy, copy and design in content production \- Certification in Content Marketing or Account Based Marketing added advantage We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.