Position Description: Lenovo is a US $50 billion global #212 in Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technologies. Globally, our product lines include a full range of commercial and consumer PCs, servers and workstations and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world. Serving customers in more than 160 countries, we take our inspiration from the drive and imagination of the people who make things happen; our technology helps those who do, do better. At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. A company that delivers unparalleled products created and supported by people with a wealth of different cultures and experiences. Our strength lies in this diversity. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged and their efforts recognised and rewarded. We employ fantastic people…come join the fun! Lenovo is looking for a B2B content production manager to join their WW SMB Marketing team. Within this team, the Campaign and Content marketing function is responsible for strategizing, designing, and producing demand generation and thought leadership marketing and campaigns for the SMB segment. The SMB Marketing Manager – Lead & Demand Gen will be responsible for: 1\. Develop, maintain and execute demand generation plans aligned with business goals. 2\. Develop a deep understanding of customers, products, and the buyer’s journey. 3\. Work closely with other departments to build cross-functional cohesion. 4\. Present to upper management to get buy-in and secure budgets, as well as report results. 5\. Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy. 6\. Define Account-Based Marketing strategy and execution planning, encompassing our multiple ABM tools. 7\. Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. 8\. Measure, analyze, and report campaign performance. #### Position Requirements: The candidates who want to apply for this role should meet the following criteria: 1\. MBA in Marketing with a minimum 10 years of experience in marketing or technology or B2B content creation 2\. Excellent written and spoken communication, with no MTI 3\. Certification in Content Marketing or Account Based Marketing added advantage 4\. Proficiency in global communication standards 5\. Good storyboarding skills for ensuring a coherent and strong narrative in all content 6\. Experience running demand/ lead gen campaigns 7\. Ability to understand data and insights and derive actionable and powerful messages from it Good to have skills: 1\. Ability to write content and give actionable guidance to the writers to create better copy 2\. Understanding visual narrative and the interplay of strategy, copy and design in content production We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.