SMB Marketing Manager
LenovoBengaluru, karnataka, indiaUpdate time: April 6,2021
Job Description
Position Description:
Lenovo is a US $50 billion global #212 in Fortune 500 company and a leader in
providing innovative consumer, commercial and enterprise technologies.
Globally, our product lines include a full range of commercial and consumer
PCs, servers and workstations and a family of mobile internet devices
including tablets and smart phones. We design and build our products to bring
progress to the world. Serving customers in more than 160 countries, we take
our inspiration from the drive and imagination of the people who make things
happen; our technology helps those who do, do better.
At Lenovo we employ more than 60,000 people worldwide and our people share a
common aspiration to be the very best. Whether serving our customers, working
as a team or contributing to the community, we are working to build a unique
company. A company that delivers unparalleled products created and supported
by people with a wealth of different cultures and experiences. Our strength
lies in this diversity. We are dedicated to fostering an environment that
encourages entrepreneurism and ownership. A workplace where people's talents
can be challenged and their efforts recognised and rewarded. We employ
fantastic people…come join the fun!
Lenovo is looking for a B2B content production manager to join their WW SMB
Marketing team. Within this team, the Campaign and Content marketing function
is responsible for strategizing, designing, and producing demand generation
and thought leadership marketing and campaigns for the SMB segment.
The SMB Marketing Manager will be responsible for:
1\. Taking the quarterly plan and crafting a clear execution strategy
2\. Identifying the types of assets; digital and print, that should be created
3\. Creating detailed asset briefs, highlighting the objective, core message,
outline, content tone, and voice, and expected customer reaction
4\. Working with the agency and internal teams to develop the assets ensuring
brand compliance and any other partner compliance that might be required
5\. Working with the geo-marketing teams to help them localize the assets as
per the regional nuances
6\. Curating and updating of all the assets produced
#### Position Requirements:
The candidates who want to apply for this role should meet the following
criteria:
1\. MBA in Marketing with a minimum 10 years of experience in marketing or
technology or B2B content creation
2\. Excellent written and spoken communication, with no MTI
3\. Proficiency in global communication standards
4\. Good storyboarding skills for ensuring a coherent and strong narrative in
all content
5\. Experience running social media campaigns
6\. Ability to understand data and insights and derive actionable and powerful
messages from it
Good to have skills:
1\. Ability to write content and give actionable guidance to the writers to
create better copy
2\. Understanding visual narrative and the interplay of strategy, copy and
design in content production
Education:
1\. Bachelor’s degree (Any Specialization)
2\. MBA Marketing
3\. Certification in Content Marketing or Digital Marketing added advantage
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
Get email alerts for the latest"SMB Marketing Manager jobs in Bengaluru, karnataka, india"
